Purple Christmas Stocking

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -69.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

-69.4%

Conversion, latest week

0.7%

Market size, estimated

$7Ka year

Peak month

December145.1× the quietest month

Top search term

purple stocking15K searches a year

Listings sell for $9.94 on average, from $5.00 to $17.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $9.94 that is $0 to $994 a year per listing.

Average price

$9.94under the $15 to $100 sweet spot

Price range

$5.00–$17.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$994

Returns

6.0%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 33.6% of listings are out of stock. The average listing ranks #28,228 within Socks & Hosiery. It carries 3,083 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

97%

Out of stock, average day

33.6%

Average rank

#28,228in Socks & Hosiery

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,083per listing

Listings tracked

29

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months