Purple Cardigan

Shoppers searched for this 714K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

714K

Growth, 90 days vs prior 90

-50.2%

Conversion, latest week

0.7%

Market size, estimated

$108Ka year

Peak month

November3.0× the quietest month

Top search term

purple cardigan239K searches a year

Listings sell for $22.16 on average, from $11.70 to $36.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $22.16 that is $0 to $2K a year per listing.

Average price

$22.16inside the $15 to $100 sweet spot

Price range

$11.70–$36.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #308 within Sweaters. It carries 2,756 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

6.8%

Average rank

#308in Sweaters

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,756per listing

Listings tracked

116

38 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

38

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months