purple cardigan
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$22.16avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$11.70–$36.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,755.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay$108K$108K/yr · 714K searches
Returns
Bad8.5%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple cardigan is a $108K/yr Amazon United States market (714K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
purple cardigan market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $111K–$133K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #308
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 6.8%
- Avg brand age
- 36 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
58
Top-5 brand share
50%
Top 20: 83%
Top-5 click share
19%
Top 20: 41%
Open market
46%
- Amazon Essentials15%
- GRACE KARIN14%
- NILOUFO12%
- Heymoments5%
- YSYOKOW4%
- a.Jesdani4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.2% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 3.0×
Top purple cardigan search terms
- purple cardigan239K/yr
- purple cardigans for women104K/yr
- lavender cardigan48K/yr
- lavender cardigan for women36K/yr
- light purple cardigan26K/yr
- dark purple cardigan24K/yr
- lilac sweater22K/yr
- light purple sweater30K/yr
- purple cardigan for women15K/yr
- lilac sweater for women25K/yr
Top purple cardigan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.224.5★188 rev
Amazon Essentials Womens Relaxed Fit Midweight Cardigan Sweater Purple Medium
Amazon Essentials$22.224.4★1,367 rev
GRACE KARIN Purple Cardigan for Women Lightweight Dressy Button Down Sweater Spring Clothes Knit Cardigans Outfits L
GRACE KARIN$24.284.5★3,220 rev
Amazon Essentials Womens Relaxed Fit Midweight Cardigan Sweater Purple Large
Amazon Essentials$18.364.4★1,367 rev
a.Jesdani Womens Tie Front Long Sleeve Rib Knit Shrug Sweaters Cardigan Crop Top Purple M
a.Jesdani$26.564.4★603 rev
Newest
by launch date
YSYOKOW Cardigan for Women Dressy Lightweight Open Front Long Sleeve Purple
YSYOKOW$14.1027 rev
LETDIOSTO Womens Cropped Cardigan Sweater Button-Down Crewneck Knit Soft Lightweight Long Sleeve for Layering Purple S
LETDIOSTO$24.681,003 rev
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.22188 rev
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.22188 rev
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.13188 rev
Trending
90-day click momentumYSYOKOW Cardigan for Women Dressy Lightweight Open Front Long Sleeve Purple
YSYOKOW$14.104.4★
Askyes Lightweight Summer Cardigan for Womens Spring Netted Knit Ruffle Half Sleeve Flowy Kimono Cover Ups Cardigans Purple L
Askyes$13.114.4★
Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Navy 2X
Amazon Essentials$14.534.4★
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.224.5★
Ermonn Womens Crochet Cardigan Sweater Kimonos Boho Solid Color Oversized Spring Open Front Outwear
Ermonn$24.834.2★
What buyers say about purple cardigan
What buyers praise and complain about, mined from review topics.What buyers love
“The size I ordered fit beautifully”
“Good quality”
“I like everything about this lightweight sweater”
“Quality and comfort”
“Colour is vibrant”
“Buttery soft”
“material is soft”
“Reasonable price”
“Love it, very stylish”
“AS ADVERTISED”
What buyers complain about
“The sleeves are a little short”
“Low quality”
“quickly unraveled”
“NOT polyester”
“its more dark or a muted purple”
“Comes apart at the seam in the sleeve”
“The sleeves pill after ONE six hour workday”
“Smells really bad”
“It is not sheer thin fabric”
“Hole in sweater on the first wear”
Top return reasons
Common questions
- Is purple cardigan profitable to sell on Amazon United States?
- The niche generates $108K/yr across 116 tracked products. 0 of 38 products launched in the last 360 days are still selling. 90-day search growth is -50.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the purple cardigan niche?
- 49 brands and 58 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in purple cardigan?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 8.5% — above our launch gate.
- When does demand for purple cardigan peak?
- Demand peaks in Feb–Nov; the busiest month runs 3.0× the quietest.
- What does it cost to enter the purple cardigan niche?
- Listings span $11.70–$36.02; the average listing price is $22.16 (sweet spot $15–$100). The average incumbent carries 2,756 reviews — the moat a new listing must climb.