Purple Cape

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months

359K

Growth, 90 days vs prior 90

+16.0%

Conversion, latest week

1.9%

Market size, estimated

$130Ka year

Peak month

October29.5× the quietest month

Top search term

purple cape169K searches a year

Listings sell for $19.01 on average, from $8.42 to $36.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $19.01 that is $0 to $2K a year per listing.

Average price

$19.01inside the $15 to $100 sweet spot

Price range

$8.42–$36.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #430 within Robes, Capes & Jackets. It carries 547 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

15.5%

Average rank

#430in Robes, Capes & Jackets

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

547per listing

Listings tracked

27

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months