Is purple button up profitable to sell on Amazon United States?

The niche generates $47K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (36/100).

How competitive is the purple button up niche?

13 brands and 20 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in purple button up?

Top complaints mined from reviews: Wrinkles, Size-Overall, Material Quality. The return rate is 10.1% — above our launch gate.

When does demand for purple button up peak?

Demand peaks in Apr–Oct–Nov; the busiest month runs 7.5× the quietest.

What does it cost to enter the purple button up niche?

Listings span $12.85–$31.18; the average listing price is $20.65 (sweet spot $15–$100). The average incumbent carries 5,131 reviews — the moat a new listing must climb.

purple button up

Skip it

High returns (10.1%) — this niche doesn't clear our bar today.

Avg price

Great$20.65

avg listing price — sweet spot $15–$100

Price range

Great$12.85–$31.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,131.15

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$47K

$47K/yr · 172K searches

Returns

Bad10.1%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, purple button up is a $47K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–Oct–Nov. Verdict: Skip it — 36/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

purple button up market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $52K–$62K; units × avg price
Conversion rate: 1.3%
Avg BSR: #167
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 80%

Open market

15%

COOFANDY19%
Alimens & Gentle18%
J.VER17%
Lusead13%
JEMITOP10%
ZEROYAA9%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -5.7% search growth over the last 90 days.

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 7.5×

Open Trend

Top purple button up search terms

lavender dress shirt for men31K/yr -6.4%1.2% conv.
mens lavender dress shirt21K/yr -13.7%0.9% conv.
lavender mens dress shirt17K/yr -9.7%1.4% conv.
lavender button up shirt men11K/yr -5.4%0.9% conv.
lilac mens dress shirt9K/yr +13.0%0.9% conv.
lilac dress shirts for men9K/yr +23.2%0.5% conv.
light purple dress shirt for men9K/yr -1.9%1.2% conv.
lilac shirt for men8K/yr +4.4%0.7% conv.
lavender dress shirt6K/yr +24.9%0.4% conv.
mens lilac dress shirt5K/yr -6.6%0.4% conv.

All search terms

Top purple button up products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lavender Dress Shirt for Men Long Sleeve Formal Wedding Button Down Shirt L

Alimens & Gentle$15.884.6★820 rev

Lusead Mens Lavender Dress Shirt Long Sleeve Wrinkle Free Formal Easter Prom Church Outdoor Dinner Button Up Shirts for Men

Lusead$16.574.6★3,144 rev

J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts Lavender Large

J.VER$19.914.5★7,626 rev

ZEROYAA Mens Long Sleeve Dress Shirt Solid Slim Fit Casual Business Formal Button Up Shirts with Pocket Lavender L

ZEROYAA$17.664.4★14,105 rev

J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts Lavender Medium

J.VER$19.944.5★7,157 rev

Newest

by launch date

LucMatton Mens Long-Sleeve Button-Up Dress-Shirt Modern Slim-Fit Wrinkle-Free Wedding Formal Shirts Lavender Large

LucMatton$16.56765 rev

4mo ago

Alimens & Gentle Mens Lavender Dress Shirt Regular Fit Stretch Stain Shield Long Sleeve Solid Business Wedding Button Down Shirts Lavender Large

Alimens & Gentle$18.826,798 rev

8mo ago

Lavender Dress Shirt for Men Long Sleeve Formal Wedding Button Down Shirt L

Alimens & Gentle$15.88820 rev

9mo ago

ZEROYAA Mens Long Sleeve Dress Shirt Solid Slim Fit Casual Business Formal Button Up Shirts with Pocket Lavender L

ZEROYAA$17.6614,105 rev

1y ago

ZEROYAA Mens Short Sleeve Dress Shirt Casual Wrinkle Free Stretch Modern Slim Fit Button Down Shirts for Wedding and Business Lavender Purple Large

ZEROYAA$17.79216 rev

1y ago

What buyers say about purple button up

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“Fit well”

Comfort-Overall18%

“Comfortable”

Color12%

“great color”

Wrinkle6%

“They don't wrinkle easily”

Quality-Overall5%

“This shirt has good quality”

Advertised Vs Actual Product5%

“Better than expected”

Soft Feel4%

“Says it is comfortable soft and lightweight”

Ease Of Use3%

“that's an easy fix”

Material Quality3%

“Very comfortable and cool material”

Value For Money2%

“.Great price for the shirt”

What buyers complain about

Wrinkles19%

“reall hard to get the wrinkles out”

Size-Overall17%

“but they didn't seem to fit perfectly”

Material Quality12%

“Shirt is basically a rayon shirt. only 30% linen. The product description is not true. It is 70% rayon and 30% linen. Will return it. It doesnt have the feel of a linen shirtt.”

Advertised Vs Actual Product11%

“Deceiving advertisement”

Quality-Overall9%

“Pretty musch the worst shirt to where with a tie in my closet”

Color6%

“Almost seemed like dye stains”

Collar Quality3%

“Poorly constructed collar”

Smell3%

“Product odor”

Sleeve Fit2%

“Sleeves are way too big”

Top return reasons

Size-Overall45%

Color10%

Chest Fit8%

Material Quality7%

Sleeve Fit6%

Length5%

Shoulder Fit3%

Waist Fit3%

Arm Fit2%

Neck Fit2%

Common questions

Is purple button up profitable to sell on Amazon United States?: The niche generates $47K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (36/100).
How competitive is the purple button up niche?: 13 brands and 20 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in purple button up?: Top complaints mined from reviews: Wrinkles, Size-Overall, Material Quality. The return rate is 10.1% — above our launch gate.
When does demand for purple button up peak?: Demand peaks in Apr–Oct–Nov; the busiest month runs 7.5× the quietest.
What does it cost to enter the purple button up niche?: Listings span $12.85–$31.18; the average listing price is $20.65 (sweet spot $15–$100). The average incumbent carries 5,131 reviews — the moat a new listing must climb.