Is purple brooch profitable to sell on Amazon United States?

The niche generates $52K/yr across 87 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (48/100).

How competitive is the purple brooch niche?

62 brands and 109 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in purple brooch?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.9%.

What does it cost to enter the purple brooch niche?

Listings span $3.76–$35.45; the average listing price is $10.06 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.

purple brooch

Skip it

A small market ($52K/yr) — this niche doesn't clear our bar today.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Review moat

Great223.11

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.76–$35.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.06

avg listing price — sweet spot $15–$100

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Market size

Bad$52K

$52K/yr · 131K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, purple brooch is a $52K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 38% of demand. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

purple brooch market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $40K–$50K; units × avg price
Conversion rate: 4.0%
Avg BSR: #7,301
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 3.5%
Avg brand age: 31 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

62 rising

Sellers

109

Top-5 brand share

38%

Top 20: 75%

Top-5 click share

22%

Top 20: 55%

Open market

58%

Fuqimanman202010%
OIDIMS8%
TengRiah8%
GIGB PBDK7%
LAXPICOL4%
Generic4%

Demand

Weekly Amazon search volume, last 20 weeks — -21.6% search growth over the last 90 days.

Open Trend

Top purple brooch search terms

purple brooch48K/yr -21.6%2.4% conv.
purple brooches for women29K/yr -24.1%2.5% conv.
purple flower pin14K/yr -31.3%2.3% conv.
purple pins10K/yr -3.6%0.8% conv.
purple pin10K/yr -21.6%1.6% conv.
purple flower brooch8K/yr +19.5%2.3% conv.
lavender brooch7K/yr -36.8%2.0% conv.
purple lapel pin5K/yr -33.9%1.1% conv.

All search terms

Top purple brooch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dainty Satin Rose Flower Brooch Pins for Women Delicate Large Camellia Pins Shawl Clips Duckbill Clips Wedding Prom Banquet Party Jewelry Gift-Purple

Fuqimanman2020$7.054.3★207 rev

LAXPICOL Vintage Purple Austrian Crystal Flower Leaf Bouquet Clusters Large Big Brooch Pin For Women Jewelry

LAXPICOL$9.734.6★507 rev

Rhinestone Large Flower Brooches Pins for Women Fashion Sparkly Crystal Sunflower Statement Brooch Unique Wedding Party Suit Dress Jewelry Accessories (Purple2)

GIGB PBDK$9.594.6★137 rev

Dainty Fabric Rose Flower Large Brooch Lapel Pins Flower Brooches Pin Classic for Wedding Party Dance Banquet for Women Dress Suit Clothes Accessories Jewelry 100mm (Deep Purple)

NewZenro$7.924.4★328 rev

Vintage Rhinestone Purple Flower Brooch for Women Elegant Crystal Sunflower Lapel Pins for Dresses Hats Scarves Wedding Formal Jewelry Accessories (1Pcs Purple Sunflower)

QCWN$6.934.6★16 rev

Newest

by launch date

Vintage Crystal Rhinestone Flower-shaped Sunflower Leaf Brooch Pin Elegant Clothing Hat Bag Accessory for Women-D purple

TengRiah$5.5027 rev

4mo ago

Cotsinyer Floral Brooch with Rhinestones-Elegant Gold and Purple Crystal Lapel Pin for WomenIdeal for Wedding Party Hat and Scarf Accessory

Cotsinyer$13.0967 rev

7mo ago

Vintage Crystal Rhinestone Flower-shaped Sunflower Leaf Brooch Pin Elegant Clothing Hat Bag Accessory for Women-A purple

TengRiah$6.0427 rev

8mo ago

Dreuyet Rhinestone Butterfly Brooch Pin for Women Shiny Colorful Crystal Butterfly Lapel Pins Elegant Insect Dress Corsage Bouquet Brooches Bride Wedding Jewelry Gifts (Gold Purple)

Dreuyet$8.8217 rev

9mo ago

Vintage Rhinestone Purple Flower Brooch for Women Elegant Crystal Sunflower Lapel Pins for Dresses Hats Scarves Wedding Formal Jewelry Accessories (1Pcs Purple Sunflower)

QCWN$6.9316 rev

9mo ago

What buyers say about purple brooch

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“vibrant colors”

Quality-Overall16%

“It was beautifully made”

Advertised Vs Actual Product10%

“Just as described”

Size-Overall10%

“they fit the bill”

Value For Money9%

“Good price”

Shape/Style3%

“Perfect for adding a sophisticated touch to formal occasions”

Brightness/Shine/Glow3%

“Very bright and beautiful”

Gifting Purpose2%

“A nice gift for a good value”

Durability2%

“My grandson kept trying to pull it off so i find it durable”

Add-Ons/Attachments1%

“Definitely recommend 💜 Great and beautiful accessory”

What buyers complain about

Size-Overall31%

“The brooch is smaller that depicted in the photo image”

Quality-Overall12%

“cheap looking”

Value For Money8%

“Sold cheaper on another site”

Color8%

“The stones are light blue and not lavender”

Durability7%

“It broke as soon as I opened the packaging”

Locking Mechanism3%

“However, the back does not secure well and they fall off”

Brightness/Shine/Glow2%

“nor very sparkly”

Adhesion/Stickiness2%

“I dont expect them to stay in place”

Fastener Quality2%

“Clasp broke first time I opened it”

Advertised Vs Actual Product1%

“This does not look llike the picture”

Top return reasons

Size-Overall43%

Color22%

Advertised Vs Actual Product11%

Defective Material/Parts4%

Quality-Overall4%

Wrong Dimensions2%

Material Quality2%

Functionality-Overall1%

Value For Money1%

Weight Heavy1%

Common questions

Is purple brooch profitable to sell on Amazon United States?: The niche generates $52K/yr across 87 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (48/100).
How competitive is the purple brooch niche?: 62 brands and 109 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in purple brooch?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.9%.
What does it cost to enter the purple brooch niche?: Listings span $3.76–$35.45; the average listing price is $10.06 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.