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Purple Bracelet

Maybe

The top 5 brands take only 47% of clicks. But shoppers spend only $133K a year here, so Purple Bracelet is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$133K/yr237K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
42%top-5 click share · 35 brands · 42 sellers

Flapen Score

Purple Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Bracelet is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Bracelet market on Amazon at a glance

Purple Bracelet is a $133K a year market on Amazon United States, with 237K searches a year. The top 5 brands take 47% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 237K times a year and 4.2% buy. Search demand moved +11.1% in 90 days, so the market is growing into its $133K a year.

Search volume
237K
Search growth, 90 days
+11.1%
Conversion
4.2%
Market size
$133K

02 · Money

The money is thin.

Shoppers bought 8K to 10K units at $13.32 on average, 100 to 250 per product. Units times price is $107K to $133K a year.

Units sold
8K–10K
Units per product
100–250
Average price
$13.32
Units × price
$107K–$133K

03 · Shelf

Brands here are young.

The average listing ranks #927. 100% of listings ship Prime. 71% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.3% of the time. The average brand has sold here for 31 months.

Average BSR
#927
Prime
100%
Sponsored
71%
Out of stock
0.3%
Average brand age
31 months

Products

Top Purple Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$11K$16K$21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

42

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

42%

Top 20: 78%

Open market

47%

  • Vinswet16%
  • MAIBAOTA12%
  • Generic8%
  • FLY FEI6%
  • LPBeads6%
  • Caiyao5%

Demand

Purple Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Purple Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple bracelet98K/yr
  • purple bracelets for women62K/yr
  • purple bracelets30K/yr
  • purple beaded bracelet15K/yr
  • lavender bracelet9K/yr
  • lavender bracelets for women8K/yr
  • purple bead bracelet6K/yr
  • purple friendship bracelets5K/yr
  • purple crystal bracelet5K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.16

It broke in a week

It broke to pieces

the broke again

Color13%+1.96

Not the color I expected

Color is wrong

I did not like the color at all

Size-Overall11%+0.18

Not a good fit

Run large

Small

Quality-Overall9%0.00

Cheap made

Complete garbage

Poor quality

Wrist Fit6%−0.05

Not for 7 in wrist or larger

Tight on the wrist

a little tight on the wrist

Love

Color32%+1.96

Very beautiful and true to color

Beautiful color

The rich vibrant color is as shown, it's well made, comfortable and sturdy

Gifting Purpose14%+1.43

Perfect birthday present

Excellent gift

Great gift idea

Quality-Overall10%0.00

Seems to be well made

Nice quality, beautiful bracelets they were given as a gift and they love them

Excellent product

Size-Overall4%+0.18

Easy fit

It fits like a charm

they are all the same size

Value For Money4%

Worth the price

Good price

The price was very really reasonable

Return

1.9% Return rate 79% Fixable by listing

Size-Overall24%▄▆█▅▆▆

Not a good fit

Run large

Small

Wrist Fit19%▄▇▇█▆█

Not for 7 in wrist or larger

Tight on the wrist

a little tight on the wrist

Color17%▅▆▃▆█▆

Not the color I expected

Color is wrong

I did not like the color at all

Advertised Vs Actual Product9%█▆▄▂▃▅

Not as pictured

Quality-Overall7%█▂▆▅▄▄

Cheap made

Complete garbage

Poor quality

FAQ

Common Purple Bracelet questions

Answered from the same tracked data.