Purple Bob Wig

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

79K

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

4.8%

Market size, estimated

$58Ka year

Peak month

October8.7× the quietest month

Top search term

purple bob wig50K searches a year

Listings sell for $15.23 on average, from $8.76 to $47.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.23 that is $2K to $4K a year per listing.

Average price

$15.23inside the $15 to $100 sweet spot

Price range

$8.76–$47.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

10.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #406 within Wigs. It carries 949 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#406in Wigs

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

949per listing

Listings tracked

39

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months