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Purple Boa

Fail

Shoppers spend an estimated $43K a year here, so Purple Boa is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$43K/yr70K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
72%top-5 click share · 11 brands · 13 sellers

Flapen Score

Purple Boa against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Boa is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Boa market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Boa 70K times last year and spent an estimated $43K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
5.8%
Market size, estimated
$43Ka year
Peak month
October7.5× the quietest month
Top search term
purple boa36K searches a year

02 · Price

A sale here is worth $10.75.

Listings sell for $10.75 on average, from $6.78 to $23.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.75 that is $1K to $3K a year per listing.

Average price
$10.75under the $15 to $100 sweet spot
Price range
$6.78–$23.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Props. It carries 958 reviews at 3.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Props
Average rating
3.64 starsAmazon United States average 4.42 stars
Average reviews
958per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Purple Boa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

13

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Brand 138%
  • Brand 218%
  • Brand 317%
  • Brand 48%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 11%)

Demand

Purple Boa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 7.5×

Search terms

Top Purple Boa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple boa36K/yr
  • purple feather boa19K/yr
  • purple boas4K/yr
  • purple boa feathers7K/yr
  • feather boa purple3K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Boa

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Stretchability/Expandability/Elasticity”
21%of negative reviews mention “Durability”
8.3%of orders come back
“Yikes these fall apart”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Purple Boa questions

Answered from the same tracked data.