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Purple Blazer

Fail

An estimated 24.1% of orders come back, so Purple Blazer is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$75K/yr413K searches / yr
90-day growth
-40.1%search demand this quarter
Competition
21%top-5 click share · 36 brands · 41 sellers

Flapen Score

Purple Blazer against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Blazer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Blazer market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Blazer 413K times last year and spent an estimated $75K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
-40.1%
Conversion, latest week
0.5%
Market size, estimated
$75Ka year
Peak month
October5.9× the quietest month
Top search term
red blazer189K searches a year

02 · Price

A sale here is worth $37.69.

Listings sell for $37.69 on average, from $13.61 to $79.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $37.69 that is $0 to $4K a year per listing.

Average price
$37.69inside the $15 to $100 sweet spot
Price range
$13.61–$79.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
24.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #112 within Suiting & Blazers. It carries 3,476 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
2.9%
Average rank
#112in Suiting & Blazers
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
3,476per listing
Listings tracked
94

04 · Newcomers

1 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Purple Blazer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

41

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

21%

Top 20: 49%

Open market

43%

  • Brand 118%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Purple Blazer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 5.9×

Search terms

Top Purple Blazer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red blazer189K/yr
  • purple blazer141K/yr
  • red blazer women28K/yr
  • red womens blazer15K/yr
  • womens purple blazer14K/yr
  • plus size black blazer for curvy women11K/yr
  • plus size suit jackets for women7K/yr
  • plus size blazers for women 4x-5x7K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Blazer

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
24.1%of orders come back
“Order larger size”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Purple Blazer questions

Answered from the same tracked data.