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Purple Bikini

Maybe

The top 5 products take only 17% of clicks. But returns run at 16.0% of orders, so Purple Bikini is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$64K/yr537K searches / yr
90-day growth
+68.2%search demand this quarter
Competition
17%top-5 click share · 65 brands · 72 sellers

Flapen Score

Purple Bikini against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Bikini is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Bikini market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Bikini 537K times last year and spent an estimated $64K. The top 5 brands take 42% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 537K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
537K
Growth, 90 days vs prior 90
+68.2%
Conversion, latest week
0.4%
Market size, estimated
$64Ka year
Peak month
July7.3× the quietest month
Top search term
purple bikini122K searches a year

02 · Price

A sale here is worth $28.62.

Listings sell for $28.62 on average, from $13.00 to $41.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.62 that is $0 to $3K a year per listing.

Average price
$28.62inside the $15 to $100 sweet spot
Price range
$13.00–$41.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
16.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #235 within Swimsuits & Cover Ups. It carries 1,743 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#235in Swimsuits & Cover Ups
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
1,743per listing
Listings tracked
139

04 · Newcomers

Amazon counts 14 of last year's 43 launches as successful.

43 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
14Amazon's first-year sales bar
Average brand age
32 months

Products

Top Purple Bikini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

65 falling

Sellers

72

Top-5 brand share

42%

Top 20: 78%

Top-5 click share

17%

Top 20: 40%

Open market

53%

  • Blooming Jelly11%
  • ZAFUL10%
  • CUPSHE9%
  • swimall6%
  • Suvimuga6%
  • Herseas5%

Demand

Purple Bikini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.3×

Search terms

Top Purple Bikini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple bikini122K/yr
  • purple swimsuits for women99K/yr
  • purple bathing suit52K/yr
  • purple swimsuit50K/yr
  • purple bathing suits for women53K/yr
  • purple bikini top39K/yr
  • purple bikini set13K/yr
  • lavender bikini17K/yr
  • dark purple bikini12K/yr
  • womens purple swimsuit10K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Bikini

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+2.26

runs WAY too small

not a good fit for me

large was too big

Color7%−0.06

Purple color is really wine red

It is actually more of a burgundy

Colors bleed

Quality-Overall6%−0.09

I just couldnt get past how cheap it felt

Cheap Quality

Low Quality

Stitch/Finish/Polish3%−0.02

I am slightly hesitant to though because sometimes doing that causes stitching to come undone

To begin with the top was not stitched the best

After one use the seam ripped open on both sides

Chest Fit3%−0.06

Size Up for Larger Bust

Not enough chest support

doesnt have any support. i have a very small chest

Love

Size-Overall35%+2.26

The fit is so flattering

Fits as expected

Fits perfect

Color11%−0.06

Great color

Color is vibrant

the color is beautiful

Comfort-Overall11%+1.00

Very comfortable

is comfortable to wear

comfortable feeling

Shape/Style7%+0.31

Flattering

the style was nice

very flattering

Quality-Overall4%−0.09

appears to be well made

Nice Quality

Well made swim suit

Return

16.0% Return rate 95% Fixable by listing

Size-Overall44%█▇████

runs WAY too small

not a good fit for me

large was too big

Chest Fit20%▇██▇██

Size Up for Larger Bust

Not enough chest support

doesnt have any support. i have a very small chest

Waist Fit6%███▇▇█
Color6%▇█▆▆▅▆

Purple color is really wine red

It is actually more of a burgundy

Colors bleed

Hip Fit5%▇▆▆▇▇█

FAQ

Common Purple Bikini questions

Answered from the same tracked data.