Is purple bikini profitable to sell on Amazon United States?

The niche generates $64K/yr across 139 tracked products. 14 of 43 products launched in the last 360 days are still selling. 90-day search growth is +68.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the purple bikini niche?

65 brands and 72 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in purple bikini?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 16.0% — above our launch gate.

When does demand for purple bikini peak?

Demand peaks in May–Jun–Jul; the busiest month runs 7.3× the quietest.

What does it cost to enter the purple bikini niche?

Listings span $13.00–$41.89; the average listing price is $28.62 (sweet spot $15–$100). The average incumbent carries 1,743 reviews — the moat a new listing must climb.

purple bikini

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$28.62

avg listing price — sweet spot $15–$100

Brand share

Great42%

top-5 brand share — no brand owns this niche

Price range

Great$13.00–$41.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+68.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,742.71

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$64K

$64K/yr · 537K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad16.0%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, purple bikini is a $64K/yr Amazon United States market (537K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

purple bikini market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $57K–$72K; units × avg price
Conversion rate: 0.4%
Avg BSR: #235
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 2.1%
Avg brand age: 32 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

65 falling

Sellers

Top-5 brand share

42%

Top 20: 78%

Top-5 click share

17%

Top 20: 40%

Open market

53%

Blooming Jelly11%
ZAFUL10%
CUPSHE9%
swimall6%
Suvimuga6%
Herseas5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +68.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.3×

Open Trend

Top purple bikini search terms

purple bikini122K/yr +58.5%0.3% conv.
purple swimsuits for women99K/yr +84.4%0.2% conv.
purple bathing suit52K/yr +129.8%0.2% conv.
purple swimsuit50K/yr +64.5%0.1% conv.
purple bathing suits for women53K/yr +47.2%0.2% conv.
purple bikini top39K/yr +33.3%0.2% conv.
purple bikini set13K/yr +166.9%0.3% conv.
lavender bikini17K/yr +74.7%0.4% conv.
dark purple bikini12K/yr +43.3%0.4% conv.
womens purple swimsuit10K/yr +87.2%0.0% conv.

All search terms

Top purple bikini products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Women Two Piece Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets DarkPurple2 S

Suvimuga$26.014.4★13,467 rev

SWIMLANCE Womens Low Waistd Two Piece Bikini Set V Neck Triangle Solid Swimsuit Adjustable Back Self Tie Spaghetti Straps Swimsuit SwimwearDark Purple Small

SWIMLANCE$23.874.0★28 rev

Purple Women 3 Piece Swimsuits - Sexy Triangle Bikini Sets with Cover Up Halter String Tie Side Bathing Suits M

Daci$24.884.7★420 rev

CUPSHE Bikini Set for Women Two Piece Swimsuits V Neck Low Rise Crisscross Back Self Tie Spaghetti Straps M Grape Purple

CUPSHE$29.804.5★2,438 rev

popvil High Waisted Bikini Sets for Women Tummy Control Swimsuits 3 Piece Bathing Suits Neon Swimwear with Skirt 2026 Purple Large

popvil$39.384.1★489 rev

Newest

by launch date

Zeregos Women Two Piece Bikini Set Halter Triangle Swimsuit Cheeky String Bathing Suits Purple S

Zeregos$25.58102 rev

3mo ago

popvil High Waisted Bikini Sets for Women Tummy Control Swimsuits 3 Piece Bathing Suits Neon Swimwear with Skirt 2026 Purple Large

popvil$39.38489 rev

4mo ago

SWIMLANCE Womens Low Waistd Two Piece Bikini Set V Neck Triangle Solid Swimsuit Adjustable Back Self Tie Spaghetti Straps Swimsuit SwimwearDark Purple Small

SWIMLANCE$23.8728 rev

5mo ago

swimall Womens Triangle Bikini Sets High Cut Sexy Tie Two Piece Swimsuit Grommet Eyelet Halter Bathing Suit - Deep Purple- 602 - Medium

swimall$29.1837 rev

6mo ago

Blooming Jelly Womens Sexy 2 Piece Bikini Sets Cheeky High Cut Bathing Suit Color Block Textured U-Wire Swimsuits 2026(M Purple Color Block)

Blooming Jelly$30.23737 rev

7mo ago

What buyers say about purple bikini

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall35%

“The fit is so flattering”

Color11%

“Great color”

Comfort-Overall11%

“Very comfortable”

Shape/Style7%

“Flattering”

Quality-Overall4%

“appears to be well made”

Material Quality3%

“The material of this swim suit was really comfortable”

Stretchability/Expandability/Elasticity3%

“Fits very well material nice stretch”

Chest Fit2%

“Makes my chest look nice”

Adjustability/Rotatability/Reclining1%

“The triangle top is fully adjustable”

Strap/String Quality1%

“It has nice adjustable straps”

What buyers complain about

Size-Overall22%

“runs WAY too small”

Color7%

“Purple color is really wine red”

Quality-Overall6%

“I just couldnt get past how cheap it felt”

Stitch/Finish/Polish3%

“I am slightly hesitant to though because sometimes doing that causes stitching to come undone”

Chest Fit3%

“Size Up for Larger Bust”

Transparency3%

“See-Through”

Advertised Vs Actual Product3%

“Removable padding mentioned in the description was not included at all”

Machine Wash Suitability3%

“careful when washing”

Material Quality2%

“not at all proper swimsuit material”

Product Condition2%

“Brand new Item came used not new”

Top return reasons

Size-Overall44%

Chest Fit20%

Waist Fit6%

Color6%

Hip Fit5%

Shape/Style4%

Length3%

Advertised Vs Actual Product2%

Feet Fit2%