purple beanie
Skip itSoft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Good$4.37–$27.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,090.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 118K searches
Growth
Bad-70.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple beanie is a $45K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
purple beanie market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $69K–$93K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #435
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 63%
- Out of stock
- 17.2%
- Avg brand age
- 44 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
68
Top-5 brand share
43%
Top 20: 85%
Top-5 click share
38%
Top 20: 77%
Open market
52%
- Gelante13%
- Rosoz12%
- C.C6%
- SRLLBBY6%
- Connectyle5%
- KDWAVE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -70.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.6×
Top purple beanie search terms
- purple beanie73K/yr
- purple skull cap6K/yr
- purple beanie men6K/yr
- purple beanie for women12K/yr
- purple winter hat16K/yr
- purple winter hats for women5K/yr
Top purple beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rosoz Beanie for Men Women Unisex Slouchy Beanie Hats Winter Knit Caps Soft Ski Hat Purple
Rosoz$6.814.6★740 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Purple
Gelante$7.764.6★1,001 rev
C.C Trendy Warm Chunky Soft Stretch Cable Knit Beanie Skully Deep Purple One Size
C.C$13.724.6★55,094 rev
Lightweight Cotton Beanie Breathable Thin Sleep Hats Skull Caps for Running Cycling Hiking Fishing (Purple)
SRLLBBY$5.974.1★498 rev
KDWAVE Beanie Hats for Women Men Unisex Soft Knit Cuffed Skull Cap Beanie Stretchy Solid Color Winter Hats
KDWAVE$8.284.6★436 rev
Newest
by launch date
Dfqsofd Beanie for Men Women Knitted Hats for Women Soft Warm Winter Hat Unisex Cuffed Beanie Skully Cap for Cold Weather Purple
Dfqsofd$4.3716 rev
Home Prefer Mens Beanies Cuffed Knitted Winter Hat Watch Skull Cap Warm Beanie Hat for Men Women Unisex Gifts (US Alpha One Size Purple)
Home Prefer$10.7162 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.881,090 rev
Lightweight Cotton Beanie Breathable Thin Sleep Hats Skull Caps for Running Cycling Hiking Fishing (Purple)
SRLLBBY$5.97498 rev
Adidas Womens Cuffless Beanie Knit Winter Hat Standard Fit
adidas$16.2418 rev
Trending
90-day click momentumDfqsofd Beanie for Men Women Knitted Hats for Women Soft Warm Winter Hat Unisex Cuffed Beanie Skully Cap for Cold Weather Purple
Dfqsofd$4.374.0★
2THESTARS Beanie for Men Women Warm Winter Hat Windproof Thick Knitted Cuffed Unisex Skull Cap - Purple (Round)
2THESTARS$7.494.6★
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Purple
Gelante$7.764.6★
Gelante Unisex Beanie Cap Knitted Warm Solid Color 2040A-Purple-3PC
Gelante$12.804.6★
SENMAY Beanie for Men and Women MEA Culpa Y2K Knit Beanies Warm Winter Hat Purple Beanie
SENMAY$11.554.6★
What buyers say about purple beanie
What buyers praise and complain about, mined from review topics.What buyers love
“keeps me warm”
“Super quality Beanie”
“Excellent fit”
“True color”
“Most comfortable,”
“Just as described”
“Not to mention it is super soft yet still breathable”
“Good for price”
“Amazing Christmas gift”
“Lightweight stretchy material”
What buyers complain about
“Too small”
“The material doesnt really bounce back if stretched”
“I've noticed it is already starting to come apart at the seams after a short use during the winter months”
“Not Thick Enough”
“Not for playing outside 15°”
“its not exactly the purple color I was hoping for But its a nice hat”
“I do wish they would make a line of these that are heavier”
“Child's beanie falsely advertised as an unisex adult beanie”
“I do however think it isn't very durable”
“maybe not durable if machine washed”
Top return reasons
Common questions
- Is purple beanie profitable to sell on Amazon United States?
- The niche generates $45K/yr across 48 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -70.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the purple beanie niche?
- 38 brands and 68 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in purple beanie?
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Stitch/Finish/Polish. The return rate is 3.2%.
- When does demand for purple beanie peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 13.6× the quietest.
- What does it cost to enter the purple beanie niche?
- Listings span $4.37–$27.45; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 10,090 reviews — the moat a new listing must climb.