Purple Beanie

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

-70.5%

Conversion, latest week

3.3%

Market size, estimated

$45Ka year

Peak month

December13.6× the quietest month

Top search term

purple beanie73K searches a year

Listings sell for $11.58 on average, from $4.37 to $27.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.58 that is $1K to $3K a year per listing.

Average price

$11.58under the $15 to $100 sweet spot

Price range

$4.37–$27.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.2%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #435 within Skullies & Beanies. It carries 10,090 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

98%

Out of stock, average day

17.2%

Average rank

#435in Skullies & Beanies

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

10,090per listing

Listings tracked

48

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months