purple bead necklace
Worth a lookShows a thin review moat (483 avg reviews), but a small market ($29K/yr) keeps it on the watch list.
Review moat
Great482.57avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.14avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$3.88–$22.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$29K$29K/yr · 45K searches
According to Flapen's Amazon United States niche tracking, purple bead necklace is a $29K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
purple bead necklace market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $36K–$49K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #486
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 6.8%
- Avg brand age
- 24 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
22
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
22%
- YAXINRUI44%
- SHAOQINLIN12%
- ZMJK10%
- Badu5%
- CrystalTears4%
- Cooluckday4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.0% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.9×
Top purple bead necklace search terms
- purple beaded necklace23K/yr
- purple bead necklace11K/yr
- purple mardi gras beads5K/yr
- purple beads necklace5K/yr
Top purple bead necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YAXINRUI 72 PCS Purple Bead Necklace Purple Mardi Gras Beads Halloween Necklaces 33 Inch Round Party Beads for Mardi Gras Christmas Halloween Party Favors Mothers Day Decor
YAXINRUI$11.654.6★1,023 rev
120 PCS Purple Bead Necklaces Purple Mardi Gras Beads Halloween Beads Necklaces 33 Inch Round Beaded Necklace Costume Necklace for Mardi Gras Christmas Halloween Party Favors Mothers Day Decor
YAXINRUI$17.944.6★1,023 rev
ZMJK Colorful Chunky Beaded Necklace for Women Acrylic Bead Choker Necklaces Fashion Large Round Beads Necklaces for Women Handmade Summer Jewelry (Purple Beaded Necklace)
ZMJK$9.314.2★58 rev
YAXINRUI 24 PCS Purple Mardi Gras Beads Halloween Beads 33 Inch Round Beaded Necklace Costume Necklaces for Mardi Gras Christmas Halloween Party Favors Mothers Day Decor
YAXINRUI$7.304.6★1,023 rev
144 PCS Purple Bead Necklace Purple Mardi Gras Beads Halloween Beads Necklaces 33 Inch Round Beaded Necklace Costume Necklace for Mardi Gras Christmas Halloween Party Favors Mothers Day Decor
YAXINRUI$22.084.6★1,023 rev
Newest
by launch date
Badu Purple Chunky Beaded Necklace for Women Boho Bead Choker Necklace Summer Fashion Trendy Jewelry Gift
Badu$11.6661 rev
Badu Purple Gemstone Beaded Necklace for Women Natural Stone Bead Beach Choker Necklace Fashion Trendy Jewelry Gifts
Badu$17.37301 rev
Cooluckday Chunky Colorful Beaded Choker Necklace for Women Summer Beach Statement Resin Beads Necklace Trendy Womens Summer Beach Jewelry Birthday Gifts for Vacation Holiday 8
Cooluckday$11.325 rev
Forgreafa Lilac Purple Chunky Beaded Necklace for Women Gentle Gemstone Bead Necklaces Statement Sweet Lavender Resin Choker Necklace Dreamy Summer Beach Jewelry Gifts
Forgreafa$13.6125 rev
Zhuozatrfa Chunky Beaded Choker Necklace for Women Lilac Handcrafted Light Lavender Resin Beads Necklace Unique Chunky Statement Necklaces Fashion Jewelry Light Purple
Zhuozatrfa$14.66150 rev
Trending
90-day click momentumForgreafa Lilac Purple Chunky Beaded Necklace for Women Gentle Gemstone Bead Necklaces Statement Sweet Lavender Resin Choker Necklace Dreamy Summer Beach Jewelry Gifts
Forgreafa$13.614.1★
Badu Purple Gemstone Beaded Necklace for Women Natural Stone Bead Beach Choker Necklace Fashion Trendy Jewelry Gifts
Badu$17.374.3★
Cooluckday Chunky Colorful Beaded Choker Necklace for Women Summer Beach Statement Resin Beads Necklace Trendy Womens Summer Beach Jewelry Birthday Gifts for Vacation Holiday 8
Cooluckday$11.324.7★
Badu Purple Chunky Beaded Necklace for Women Boho Bead Choker Necklace Summer Fashion Trendy Jewelry Gift
Badu$11.664.4★
Zhuozatrfa Chunky Beaded Choker Necklace for Women Lilac Handcrafted Light Lavender Resin Beads Necklace Unique Chunky Statement Necklaces Fashion Jewelry Light Purple
Zhuozatrfa$14.664.3★
What buyers say about purple bead necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Fun and worth the price”
“Color is cute”
“Pretty and Very comfortable”
“not at all cheap looking or feeling”
“Durable”
“As expected”
“I was also impressed by the overall construction”
“The beads are nicely rounded”
“Size is good I wish it was slightly bigger stones feel nice”
“Fun and worth the price”
What buyers complain about
“The beads were smaller than expected”
“Poor quality”
“dull in color”
“Not quite as shiny as typical ones”
“A little over priced”
Top return reasons
Common questions
- Is purple bead necklace profitable to sell on Amazon United States?
- The niche generates $29K/yr across 30 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +30.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the purple bead necklace niche?
- 19 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in purple bead necklace?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.3%.
- When does demand for purple bead necklace peak?
- Demand peaks in Sep–Oct; the busiest month runs 3.9× the quietest.
- What does it cost to enter the purple bead necklace niche?
- Listings span $3.88–$22.08; the average listing price is $12.14 (sweet spot $15–$100). The average incumbent carries 483 reviews — the moat a new listing must climb.