Purple Bandana

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

198K

Growth, 90 days vs prior 90

+68.5%

Conversion, latest week

9.8%

Market size, estimated

$161Ka year

Peak month

October7.0× the quietest month

Top search term

purple bandana166K searches a year

Listings sell for $8.31 on average, from $4.88 to $17.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $8.31 that is $4K to $6K a year per listing.

Average price

$8.31under the $15 to $100 sweet spot

Price range

$4.88–$17.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

4.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,570 within Accessories. It carries 2,296 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#1,570in Accessories

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

2,296per listing

Listings tracked

22

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months