Purple Backpack

Shoppers searched for this 651K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

651K

Growth, 90 days vs prior 90

+41.4%

Conversion, latest week

0.6%

Market size, estimated

$115Ka year

Peak month

August8.9× the quietest month

Top search term

purple backpack302K searches a year

Listings sell for $29.43 on average, from $8.60 to $72.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $29.43 that is $3K to $7K a year per listing.

Average price

$29.43inside the $15 to $100 sweet spot

Price range

$8.60–$72.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

4.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #285 within Backpacks. It carries 6,355 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#285in Backpacks

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

6,355per listing

Listings tracked

54

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months