Purple Accessories

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

+24.4%

Conversion, latest week

2.6%

Market size, estimated

$50Ka year

Peak month

October2.5× the quietest month

Top search term

purple accessories for women101K searches a year

Listings sell for $10.99 on average, from $4.06 to $23.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.99 that is $0 to $1K a year per listing.

Average price

$10.99under the $15 to $100 sweet spot

Price range

$4.06–$23.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.2%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #5,612 within Scarves & Wraps. It carries 2,492 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#5,612in Scarves & Wraps

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

2,492per listing

Listings tracked

38

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months