purge mask
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.45avg listing price — sweet spot $15–$100
Price range
Good$6.21–$30.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,097.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 507K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, purge mask is a $53K/yr Amazon United States market (507K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
purge mask market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $145K–$181K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #459
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 63%
- Out of stock
- 35.5%
- Avg brand age
- 52 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
64
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
39%
Top 20: 84%
Open market
34%
- Poptrend18%
- KaTiSeMo16%
- BOMLY10%
- ROXUN9%
- Trick Or Treat Studios6%
- Rubies6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 83.3×
Top purge mask search terms
- purge mask329K/yr
- the purge mask41K/yr
- purge masks for adults38K/yr
- purge masks25K/yr
- purge mask light up5K/yr
- led purge mask6K/yr
- purge light up mask4K/yr
- light up purge mask6K/yr
- purge halloween mask5K/yr
- halloween purge mask5K/yr
Top purge mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KaTiSeMo Halloween Mask LED Light Up Purge Mask with 3 Lighting Modes EL Wire Neon Scary Mask for Adults Festival Cosplay Costume Masquerade Carnival Party Gifts
KaTiSeMo$14.654.1★175 rev
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
ROXUN$7.004.6★2,521 rev
Poptrend Halloween Mask LED Light up Mask for Festival Cosplay Halloween Costume Masquerade Parties Carnival Gifts
Poptrend$13.274.4★9,850 rev
Poptrend Halloween Mask LED Light up Masks for Festival Cosplay Halloween Costume Masquerade Parties Carnival Gifts
Poptrend$12.734.4★9,850 rev
Rubies Female Evil Grin Mask for Adults Womens No Size
Rubies$10.224.4★540 rev
Newest
by launch date
2 Pcs The Purge Mask Smile Mask Horror Eradicate Killer Anarchy Halloween Party Scary Masks
YASOKEZO$12.9574 rev
2 Pieces The Purge Mask Halloween Horror Eradicate Killer Mask Anarchy-Cross & God
YASOKEZO$13.3274 rev
TOYANDONA 3pcs Party Mask Jester Costume Creepy Mask Full Face Mask Costume Cosplay Prop Costume Masks Fancy Dress Masks Diy White Prom Decor Role Play Outfits Halloween Plastic Grim Reaper
TOYANDONA$16.888 rev
KaTiSeMo Halloween Mask LED Light Up Purge Mask with 3 Lighting Modes EL Wire Neon Scary Mask for Adults Festival Cosplay Costume Masquerade Carnival Party Gifts
KaTiSeMo$14.65175 rev
KaTiSeMo Halloween Purge Mask LED Light Up Mask with 3 Modes for Adults
KaTiSeMo$13.42175 rev
Trending
90-day click momentum
3M P100 Performance Mold & Lead Paint Removal Respirator Medium Size NIOSH-APPROVED P100 Rated Filter Carbon Layer Helps Reduce Odor Nuisance Lightweight Adjustable Head Straps (6297P1-DC)
3M$29.354.6★
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
ROXUN$7.004.6★
Poptrend Halloween Mask LED Light up Mask for Festival Cosplay Halloween Costume Masquerade Parties Carnival Gifts
Poptrend$13.294.4★
KaTiSeMo Halloween Mask LED Light Up Purge Mask with 3 Lighting Modes EL Wire Neon Scary Mask for Adults Festival Cosplay Costume Masquerade Carnival Party Gifts
KaTiSeMo$14.434.1★
Fuinloth Balaclava Ski Mask Motorcycle UV Protector Scarf Summer Cooling Neck Gaiter for Men/Women Black
Fuinloth$6.214.5★
What buyers say about purge mask
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“Excellent fit”
“Fun for kids”
“Reasonably priced”
“But comfortable to wear”
“As advertised”
“Awesome gift”
“it kept my face warm all day”
“Have had for a few months with no problems, seems durable”
“It is bright”
What buyers complain about
“Was small”
“Terrible quality cheap made”
“These are the absolute thinnest material item I have ever seen”
“This broke immediately after 5 minutes of use”
“the execution is lacking”
“Chemical smelling”
“Uncomfortable”
“not able to recharge”
“I was worried as there were multiple photos on the listing”
“Not good, comes out pink”
Top return reasons
Common questions
- Is purge mask profitable to sell on Amazon United States?
- The niche generates $53K/yr across 38 tracked products. 90-day search growth is +6.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the purge mask niche?
- 25 brands and 64 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in purge mask?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.0%.
- When does demand for purge mask peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 83.3× the quietest.
- What does it cost to enter the purge mask niche?
- Listings span $6.21–$30.07; the average listing price is $14.45 (sweet spot $15–$100). The average incumbent carries 3,097 reviews — the moat a new listing must climb.