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Puppy Dog Pals Toy

Fail

The top 5 brands take 100% of clicks, so Puppy Dog Pals Toy is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$39K/yr182K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
83%top-5 click share · 4 brands · 57 sellers

Flapen Score

Puppy Dog Pals Toy against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Puppy Dog Pals Toy is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Dog Pals Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Puppy Dog Pals Toy 182K times last year and spent an estimated $39K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
1.0%
Market size, estimated
$39Ka year
Peak month
December3.6× the quietest month
Top search term
puppy dog pals91K searches a year

02 · Price

A sale here is worth $21.77.

Listings sell for $21.77 on average, from $6.95 to $50.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.77 that is $2K to $5K a year per listing.

Average price
$21.77inside the $15 to $100 sweet spot
Price range
$6.95–$50.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #10,793 within Shoes. It carries 1,390 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
24.3%
Average rank
#10,793in Shoes
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
1,390per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Puppy Dog Pals Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 230%
  • Brand 317%
  • Brand 45%

Demand

Puppy Dog Pals Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Puppy Dog Pals Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy dog pals91K/yr
  • puppy dog pals toys60K/yr
  • puppy pals11K/yr
  • puppy pals toys9K/yr
  • bingo and rolly4K/yr
  • bingo and rolly toys5K/yr
  • puppy dog pal3K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Dog Pals Toy

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
1.0%of orders come back
“Good Quality”
A buyer, on “Quality-Overall”35% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Puppy Dog Pals Toy questions

Answered from the same tracked data.