Puppy Costume
FailAn estimated 11.9% of orders come back, so Puppy Costume is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $28K/yr161K searches / yr
- 90-day growth
- -39.9%search demand this quarter
- Competition
- 41%top-5 click share · 26 brands · 51 sellers
Flapen Score
Puppy Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Puppy Costume is stronger. Inside it, weaker.
Market
The Puppy Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Puppy Costume 161K times last year and spent an estimated $28K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- -39.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $28Ka year
- Peak month
- October96.9× the quietest month
- Top search term
- toddler dog costume35K searches a year
02 · Price
A sale here is worth $24.60.
Listings sell for $24.60 on average, from $9.36 to $39.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $24.60 that is $0 to $2K a year per listing.
- Average price
- $24.60inside the $15 to $100 sweet spot
- Price range
- $9.36–$39.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 11.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
66% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #1,674 within Baby. It carries 1,233 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 92%
- Out of stock, average day
- 17.4%
- Average rank
- #1,674in Baby
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,233per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Puppy Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dcohmch Toddler Baby Bernese Mountain Dog Costume Cute Hooded Jumpsuit Zipper Snowsuit Infant Warm Winter Clothes 0-3T (Black 18-24 Months)
- Price
- $25.82
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

HollyHOME Baby Romper Dalmatian Puppy OneSize for Kids One Piece Dog Sleeping Wear Cosplay Costume for 12-18M
- Price
- $18.78
- Rating
- 4.6/5
- Reviews
- 443
- Age
- 8y ago

Merqwadd Baby Dog Halloween Costume Boy Girl Dalmatian Spotted Puppy Onesie Aminal Halloween Cosplay (0-3 Months Black&White)
- Price
- $19.66
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 3y ago

InCharacter Costumes Baby Puppy Love Infant and toddler costume Orange Medium (12-18mos)
- Price
- $21.71
- Rating
- 4.0/5
- Reviews
- 202
- Age
- 15y ago

AOTHSO 6 Pieces 101 Days of School Girls and Toddlers Dalmatian Dog Costume Set Headband Long Sleeve Pants Tail Tutu Skirt
- Price
- $11.72
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 3y ago
Trending
estimated 90-day click momentum
CuteCosplay Unisex Kids Dog Onesie Animal Cosplay Pajamas Christmas Halloween Costumes
- Price
- $21.47
- Rating
- 4.5/5
- Reviews
- 497
- Age
- 2y ago

Unisex Kids Dog Onesie Animal Cosplay Pajamas Christmas Halloween Costumes
- Price
- $20.66
- Rating
- 4.5/5
- Reviews
- 497
- Age
- 3y ago

Dcohmch Toddler Baby Bernese Mountain Dog Costume Cute Hooded Jumpsuit Zipper Snowsuit Infant Warm Winter Clothes 0-3T (Black 18-24 Months)
- Price
- $25.82
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 130
- Price
- $26.69
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 3y ago

AOTHSO 6 Pieces 101 Days of School Girls and Toddlers Dalmatian Dog Costume Set Headband Long Sleeve Pants Tail Tutu Skirt
- Price
- $11.72
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 3y ago
Newest
by launch date
Dalmatian Costume Kids Toddler Dog Puppy Girl Boys 2T 3T Halloween Onesie Cutest
- Price
- $19.51
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 11mo ago

HOMELEX Halloween Toddler Animal Costume - Cutest Animals Infants Outfit for Baby 3-36 Months(Dog)
- Price
- $11.48
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 1y ago

WAFUNNE Animal Onesie Costume for Kids Child Boys Girls Womens Mens Cosplay Halloween Bulldog 120
- Price
- $26.25
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago

Dcohmch Toddler Baby Bernese Mountain Dog Costume Cute Hooded Jumpsuit Zipper Snowsuit Infant Warm Winter Clothes 0-3T (Black 18-24 Months)
- Price
- $25.82
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

Dcohmch Toddler Baby Bernese Mountain Dog Costume Cute Hooded Jumpsuit Zipper Snowsuit Infant Warm Winter Clothes 0-3T (Black 2-3T)
- Price
- $25.52
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
51
Est. top-5 brand share
53%
Top 20: 94%
Est. top-5 click share
41%
Top 20: 84%
Open market
42%
- Merqwadd14%
- Dcohmch14%
- HollyHOME10%
- CuteCosplay9%
- Fun World6%
- Morph5%
Demand
Puppy Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 96.9×
Search terms
Top Puppy Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler dog costume35K/yr
- infant dog costume6K/yr
- baby dog costume16K/yr
- dog costume for toddler7K/yr
- toddler puppy costume17K/yr
- dog costume toddler13K/yr
- baby costume dog4K/yr
- dog baby costume4K/yr
- dog costume for baby5K/yr
- baby puppy costume9K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Costume
We read the reviews and the return reasons for every product selling here.
“See through”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









