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Puppy Costume

Fail

An estimated 11.9% of orders come back, so Puppy Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$28K/yr161K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
41%top-5 click share · 26 brands · 51 sellers

Flapen Score

Puppy Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Puppy Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Puppy Costume 161K times last year and spent an estimated $28K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
0.7%
Market size, estimated
$28Ka year
Peak month
October96.9× the quietest month
Top search term
toddler dog costume35K searches a year

02 · Price

A sale here is worth $24.60.

Listings sell for $24.60 on average, from $9.36 to $39.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $24.60 that is $0 to $2K a year per listing.

Average price
$24.60inside the $15 to $100 sweet spot
Price range
$9.36–$39.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #1,674 within Baby. It carries 1,233 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
92%
Out of stock, average day
17.4%
Average rank
#1,674in Baby
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,233per listing
Listings tracked
38

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Puppy Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

51

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

41%

Top 20: 84%

Open market

42%

  • Brand 114%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Puppy Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 96.9×

Search terms

Top Puppy Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler dog costume35K/yr
  • infant dog costume6K/yr
  • baby dog costume16K/yr
  • dog costume for toddler7K/yr
  • toddler puppy costume17K/yr
  • dog costume toddler13K/yr
  • baby costume dog4K/yr
  • dog baby costume4K/yr
  • dog costume for baby5K/yr
  • baby puppy costume9K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Costume

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Transparency”
11.9%of orders come back
“See through”
A buyer, on “Transparency”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Puppy Costume questions

Answered from the same tracked data.