puppy costume
Skip itHigh returns (11.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.60avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$9.36–$39.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,233.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 161K searches
Growth
Bad-39.9%90-day search growth — must beat 0% to launch
Returns
Bad11.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, puppy costume is a $28K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
puppy costume market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $31K–$37K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,674
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 66%
- Out of stock
- 17.4%
- Avg brand age
- 48 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
51
Top-5 brand share
53%
Top 20: 94%
Top-5 click share
41%
Top 20: 84%
Open market
42%
- Merqwadd14%
- Dcohmch14%
- HollyHOME10%
- CuteCosplay9%
- Fun World6%
- Morph5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.9% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 96.9×
Top puppy costume search terms
- toddler dog costume35K/yr
- infant dog costume6K/yr
- baby dog costume16K/yr
- dog costume for toddler7K/yr
- toddler puppy costume17K/yr
- dog costume toddler13K/yr
- baby costume dog4K/yr
- dog baby costume4K/yr
- dog costume for baby5K/yr
- baby puppy costume9K/yr
Top puppy costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dcohmch Toddler Baby Bernese Mountain Dog Costume Cute Hooded Jumpsuit Zipper Snowsuit Infant Warm Winter Clothes 0-3T (Black 18-24 Months)
Dcohmch$25.824.8★12 rev
HollyHOME Baby Romper Dalmatian Puppy OneSize for Kids One Piece Dog Sleeping Wear Cosplay Costume for 12-18M
HollyHOME$18.784.6★443 rev
Merqwadd Baby Dog Halloween Costume Boy Girl Dalmatian Spotted Puppy Onesie Aminal Halloween Cosplay (0-3 Months Black&White)
Merqwadd$19.664.3★91 rev
InCharacter Costumes Baby Puppy Love Infant and toddler costume Orange Medium (12-18mos)
Fun World$21.714.0★202 rev
AOTHSO 6 Pieces 101 Days of School Girls and Toddlers Dalmatian Dog Costume Set Headband Long Sleeve Pants Tail Tutu Skirt
AOTHSO$11.724.6★124 rev
Newest
by launch date
Dalmatian Costume Kids Toddler Dog Puppy Girl Boys 2T 3T Halloween Onesie Cutest
Breevo$19.5131 rev
HOMELEX Halloween Toddler Animal Costume - Cutest Animals Infants Outfit for Baby 3-36 Months(Dog)
HOMELEX$11.48144 rev
WAFUNNE Animal Onesie Costume for Kids Child Boys Girls Womens Mens Cosplay Halloween Bulldog 120
WAFUNNE$26.2513 rev
Dcohmch Toddler Baby Bernese Mountain Dog Costume Cute Hooded Jumpsuit Zipper Snowsuit Infant Warm Winter Clothes 0-3T (Black 18-24 Months)
Dcohmch$25.8212 rev
Dcohmch Toddler Baby Bernese Mountain Dog Costume Cute Hooded Jumpsuit Zipper Snowsuit Infant Warm Winter Clothes 0-3T (Black 2-3T)
Dcohmch$25.5212 rev
Trending
90-day click momentum
CuteCosplay Unisex Kids Dog Onesie Animal Cosplay Pajamas Christmas Halloween Costumes
CuteCosplay$21.474.5★
Unisex Kids Dog Onesie Animal Cosplay Pajamas Christmas Halloween Costumes
CuteCosplay$20.664.5★
Dcohmch Toddler Baby Bernese Mountain Dog Costume Cute Hooded Jumpsuit Zipper Snowsuit Infant Warm Winter Clothes 0-3T (Black 18-24 Months)
Dcohmch$25.824.8★
WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 130
WOYASIM$26.694.1★
AOTHSO 6 Pieces 101 Days of School Girls and Toddlers Dalmatian Dog Costume Set Headband Long Sleeve Pants Tail Tutu Skirt
AOTHSO$11.724.6★
What buyers say about puppy costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“soft”
“Absolutely adorable and high quality fabric”
“Adorable, comfortable, excellent quality”
“Fit my 2 month old”
“gives you the option to dress warmer underneath if you live in a colder climate”
“I love how the zipper goes all the way down to the foot”
“Good fit amazing material”
“Breathable material”
“Easy for him to move in”
What buyers complain about
“See through”
“It was a waste of money”
“impossible to wear”
“Did the job, thinner material”
Top return reasons
Common questions
- Is puppy costume profitable to sell on Amazon United States?
- The niche generates $28K/yr across 38 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the puppy costume niche?
- 26 brands and 51 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in puppy costume?
- Top complaints mined from reviews: Transparency, Value For Money, Ease Of Use. The return rate is 11.9% — above our launch gate.
- When does demand for puppy costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 96.9× the quietest.
- What does it cost to enter the puppy costume niche?
- Listings span $9.36–$39.17; the average listing price is $24.60 (sweet spot $15–$100). The average incumbent carries 1,233 reviews — the moat a new listing must climb.