pumpkin sweater
Worth a lookShows demand growing +148.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+148.9%90-day search growth — must beat 0% to launch
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$25.87avg listing price — sweet spot $15–$100
Price range
Great$7.99–$39.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,142.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad$20K$20K/yr · 413K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, pumpkin sweater is a $20K/yr Amazon United States market (413K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pumpkin sweater market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $39K–$52K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #57,107
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 52%
- Out of stock
- 23.2%
- Avg brand age
- 28 months
- Avg seller age
- 213 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
69 rising
Sellers
76
Top-5 brand share
30%
Top 20: 65%
Top-5 click share
19%
Top 20: 40%
Open market
66%
- ZKDOO8%
- JUNBOON6%
- CIDER6%
- ZAFUL5%
- Beopjesk5%
- Merrvey4%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +148.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 177.7×
Top pumpkin sweater search terms
- pumpkin sweater107K/yr
- vintage halloween sweater13K/yr
- halloween cardigan for women85K/yr
- ghost sweater59K/yr
- pumpkin sweater women108K/yr
- womens halloween cardigan15K/yr
- ugly halloween sweater10K/yr
- halloween knit sweater10K/yr
- womens ghost sweater6K/yr
Top pumpkin sweater products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CIDER Halloween Sweater Vest Women Pumpkin Ghost V Neck Sleeveless Knitted Vest Pullover Sweater Vest For Women
CIDER$36.914.4★3 rev
ZAFUL Womens Striped Cardigan Long Sleeve Button Up Open Front Knit Oversized Sweater (1-Pumpkin Pattern)
ZAFUL$26.114.2★251 rev
Merrvey Vintage Halloweentown Crewneck Sweatshirt Halloween Town Est. 1998 Retro Sweater Sand Color
Merrvey$26.784.3★32 rev
JUNBOON Women Vintage Polka Dot Halloween Knitted Sweater Long Sleeve Crewneck Cute Ghost Pattern Streetwear Jumper
JUNBOON$28.094.4★1,639 rev
Beopjesk Womens Funny Fall Long Sleeve Halloween Autumn Leaves Button Knit Cardigan Sweater Vintage Knitted Outerwear (Halloween-Orange-1 S)
Beopjesk$26.714.0★789 rev
Newest
by launch date
Arach&Cloz Womens Winter Clothes Fall 2025 Long Sleeve Pullover Sweater Crew Neck Casual Tops Trendy Halloween Pumpkin S
Arach&Cloz$30.203,691 rev
CIDER Halloween Sweater Vest Women Pumpkin Ghost V Neck Sleeveless Knitted Vest Pullover Sweater Vest For Women
CIDER$36.913 rev
Halloween Crochet Pumpkin Sweater Women Oversized Pumpkin Knit Pullover Bat Witch Hat Cozy Fall Sweater (Large) Black
Generic$24.5520 rev
OYOANGLE Womens Halloween Bat Print Knitting Cardigan Long Sleeve Front Knitted Sweater Cardigan Orange X-Small
OYOANGLE$15.050 rev
ZAFUL Womens Striped Cardigan Long Sleeve Button Up Open Front Knit Oversized Sweater (1-Pumpkin Pattern)
ZAFUL$26.11251 rev
Trending
90-day click momentumMerrvey Vintage Halloweentown Crewneck Sweatshirt Halloween Town Est. 1998 Retro Sweater Sand Color
Merrvey$26.784.3★
Amazon Essentials Womens Lightweight Long Sleeve Open-Front Cardigan Sweater (Available in Plus Size) Black Small
Amazon Essentials$15.064.4★
CIDER Halloween Sweater Vest Women Pumpkin Ghost V Neck Sleeveless Knitted Vest Pullover Sweater Vest For Women
CIDER$36.914.4★
JUNBOON Womens Vintage Striped Color Block Turtleneck Long Sleeve Knit Pullover Sweater Halloween Jumper Tops
JUNBOON$35.884.4★
Magrank Pumpkin Sweatshirt for Women Halloween Town University Sweatshirt Funny Long Sleeve Pullover L
Magrank$9.933.9★
What buyers say about pumpkin sweater
What buyers praise and complain about, mined from review topics.What buyers love
“The size I ordered fit beautifully”
“This is a beautiful well made cardigan”
“Soft sweater”
“Comfy and warm”
“So comfortable”
“Beautiful color”
“Nice lightweight sweater”
“Great Chunky Sweater”
“Comfortable and looks dressy”
“the material is comfortable”
What buyers complain about
“it didn't fit”
“cheap”
“questionable quality as the button fell off on the second wear”
“The color in real life was awful”
“The sleeves were huge”
“didnt wash well”
“gets stiff after cleaning”
“Comes apart at the seam in the sleeve”
“DO NOT MACHINE DRY”
“Hole in sweater on the first wear”
Top return reasons
Common questions
- Is pumpkin sweater profitable to sell on Amazon United States?
- The niche generates $20K/yr across 137 tracked products. 0 of 55 products launched in the last 360 days are still selling. 90-day search growth is +148.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the pumpkin sweater niche?
- 69 brands and 76 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in pumpkin sweater?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 11.9% — above our launch gate.
- When does demand for pumpkin sweater peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 177.7× the quietest.
- What does it cost to enter the pumpkin sweater niche?
- Listings span $7.99–$39.22; the average listing price is $25.87 (sweet spot $15–$100). The average incumbent carries 1,142 reviews — the moat a new listing must climb.