Is pumpkin necklace profitable to sell on Amazon United States?

The niche generates $3K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (35/100).

How competitive is the pumpkin necklace niche?

14 brands and 15 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in pumpkin necklace?

Top complaints mined from reviews: Chain/Key Quality, Size-Overall, Weight Heavy. The return rate is 3.8%.

When does demand for pumpkin necklace peak?

Demand peaks in Sep–Oct; the busiest month runs 39.7× the quietest.

What does it cost to enter the pumpkin necklace niche?

Listings span $4.25–$23.08; the average listing price is $10.43 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.

pumpkin necklace

Skip it

A small market ($3K/yr) — this niche doesn't clear our bar today.

Review moat

Great131.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Okay$4.25–$23.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Avg price

Okay$10.43

avg listing price — sweet spot $15–$100

Competition

Bad70%

top-5 click share — a locked-up shelf

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$3K

$3K/yr · 71K searches

According to Flapen's Amazon United States niche tracking, pumpkin necklace is a $3K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 35/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

pumpkin necklace market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $16K–$21K; units × avg price
Conversion rate: 0.4%
Avg BSR: #15,030
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 20.8%
Avg brand age: 31 months
Avg seller age: 205 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

28%

Caiyao36%
Your Always Charm9%
Gonashow9%
metaltree986%
SHANTYSON6%
ANLYAWX6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 39.7×

Open Trend

Top pumpkin necklace search terms

ghost necklace26K/yr +8.9%0.4% conv.
halloween pendant4K/yr +39.4%0.0% conv.
ghost necklace for women9K/yr -31.4%0.4% conv.
halloween necklaces bulk15K/yr +45.9%0.0% conv.
halloween charm necklace5K/yr +283.3%0.0% conv.
halloween necklaces for kids11K/yr -5.0%0.0% conv.

All search terms

Top pumpkin necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Caiyao 2Pcs Lovely Magnetic Love Heart Ghost Pendant Necklace Set for Women Men Friend Enamel Mutual Attract Magnet Couple Matching Necklace Halloween Jewelry Birthday Gift-A black white

Caiyao$8.554.2★605 rev

Gonashow Ghost Earrings & Necklace Blue Glow in The Dark Adopt A Ghost Earrings for Women Men Spooky Halloween Jewelry Set

Gonashow$10.784.1★22 rev

Ghost in a Bottle Necklace and Earrings Set Glow in the Dark Halloween Ghost Charm Jewelry Silver Tone Spooky Pendant Necklace with Matching Drop Earrings for Costume Party Gift

Your Always Charm$4.254.5★25 rev

metaltree98 Iced Ghost Gold Silver Plated Pendant 20 Cuban Chain Necklace 1738 (Silver Tone 20 Cuban Chain)

metaltree98$13.062.8★3 rev

SHANTYSON Halloween Ghost Pendant Necklace Gold - Plated Spooky Charm Ghosts Necklace for Women with Box Chain (silver)

SHANTYSON$11.855.0★6 rev

Newest

by launch date

Sunongxin Ghost Necklace Cute Natural Black Obsidian Necklace with Stainless Steel Chain Spooky Halloween Jewelry for Women & Men

Sunongxin$9.982 rev

8mo ago

SHANTYSON Halloween Ghost Pendant Necklace Gold - Plated Spooky Charm Ghosts Necklace for Women with Box Chain (silver)

SHANTYSON$11.856 rev

9mo ago

unique corn Halloween Ghost Necklace 14K Gold Plated Cute Spooky Pendant Jewelry Fun Halloween Accessories & Costume Gifts for Women (Gold)

unique corn$6.218 rev

11mo ago

ONLYJUMP Halloween Lovely Ghost Necklace for Women S925 Sterling Silver Black Heart Crystal Ghost Pumpkin ghost Necklace Cute Halloween Gothic Jewelry Gifts (cat)

ONLYJUMP$7.606 rev

1y ago

Decixde Halloween Necklace for Women - Silver+Black Ghost Pendant Necklace - Spooky Ghost & Bat Pendant - Adult Womens Halloween Jewelry Gift

Decixde$9.7720 rev

1y ago

What buyers say about pumpkin necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“good quality”

Chain/Key Quality15%

“The chain is adjustable”

Weight Heavy13%

“Very heavy well made pirate medallion”

Stitch/Finish/Polish10%

“great details the cord is decent to it got a nice waxy finish that will keep it from fraying if you get it wet”

Durability5%

“for the price it is surprisingly durable”

Advertised Vs Actual Product5%

“Its exactly that however”

Design-Overall5%

“Love the design”

Color5%

“Pretty”

Value For Money3%

“I thought it was a good value for the money”

Fun/Entertainment Experience3%

“Fun for little pirates”

What buyers complain about

Chain/Key Quality33%

“Chain is no good”

Size-Overall17%

“Smaller than anticipated buy great quality”

Weight Heavy11%

“The medallion is heavier”

Top return reasons

Size-Overall48%

Quality-Overall19%

Value For Money15%

Chain/Key Quality5%

Advertised Vs Actual Product5%

Material Quality3%

Color2%

Design-Overall2%

Functionality-Overall2%

Defective Material/Parts2%

Common questions

Is pumpkin necklace profitable to sell on Amazon United States?: The niche generates $3K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (35/100).
How competitive is the pumpkin necklace niche?: 14 brands and 15 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in pumpkin necklace?: Top complaints mined from reviews: Chain/Key Quality, Size-Overall, Weight Heavy. The return rate is 3.8%.
When does demand for pumpkin necklace peak?: Demand peaks in Sep–Oct; the busiest month runs 39.7× the quietest.
What does it cost to enter the pumpkin necklace niche?: Listings span $4.25–$23.08; the average listing price is $10.43 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.