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Pumpkin Necklace

Fail

Shoppers spend an estimated $3K a year here, so Pumpkin Necklace is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$3K/yr71K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
70%top-5 click share · 14 brands · 15 sellers

Flapen Score

Pumpkin Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pumpkin Necklace is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Pumpkin Necklace 71K times last year and spent an estimated $3K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
0.4%
Market size, estimated
$3Ka year
Peak month
October39.7× the quietest month
Top search term
ghost necklace26K searches a year

02 · Price

A sale here is worth $10.43.

Listings sell for $10.43 on average, from $4.25 to $23.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $10.43 that is $0 to $1K a year per listing.

Average price
$10.43under the $15 to $100 sweet spot
Price range
$4.25–$23.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #15,030 within Jewelry. It carries 131 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
20.8%
Average rank
#15,030in Jewelry
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
131per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pumpkin Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

15

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

28%

  • Brand 136%
  • Brand 29%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Pumpkin Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 39.7×

Search terms

Top Pumpkin Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghost necklace26K/yr
  • halloween pendant4K/yr
  • ghost necklace for women9K/yr
  • halloween necklaces bulk15K/yr
  • halloween charm necklace5K/yr
  • halloween necklaces for kids11K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Necklace

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Chain/Key Quality”
3.8%of orders come back
“Chain is no good”
A buyer, on “Chain/Key Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pumpkin Necklace questions

Answered from the same tracked data.