Is pumpkin mask profitable to sell on Amazon United States?

The niche generates $162K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (39/100).

How competitive is the pumpkin mask niche?

11 brands and 522 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in pumpkin mask?

Top complaints mined from reviews: Value For Money, Size-Overall, Allergies. The return rate is 3.5%.

When does demand for pumpkin mask peak?

Demand peaks in Sep–Oct; the busiest month runs 77.5× the quietest.

What does it cost to enter the pumpkin mask niche?

Listings span $7.49–$42.18; the average listing price is $20.01 (sweet spot $15–$100). The average incumbent carries 1,394 reviews — the moat a new listing must climb.

pumpkin mask

Skip it

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$20.01

avg listing price — sweet spot $15–$100

Price range

Great$7.49–$42.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,393.55

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$162K

$162K/yr · 399K searches

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, pumpkin mask is a $162K/yr Amazon United States market (399K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pumpkin mask market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $200K–$250K; units × avg price
Conversion rate: 2.0%
Avg BSR: #23,770
Page quality: 0%
Prime: 91%
Sponsored: 64%
Out of stock: 11.7%
Avg brand age: 51 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

522

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

14%

Andalou Naturals45%
Generic14%
Baynoyia12%
CreepyParty9%
Peter Thomas Roth4%
DRMTLGY4%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 77.5×

Open Trend

Top pumpkin mask search terms

pumpkin mask71K/yr +0.3%3.1% conv.
pumpkin head70K/yr +41.0%0.4% conv.
andalou pumpkin honey glycolic mask8K/yr -65.1%11.5% conv.
pumpkin head mask95K/yr +50.4%0.7% conv.
pumpkin mask halloween26K/yr +62.0%0.8% conv.
pumpkin head costume27K/yr +124.5%0.2% conv.
jack o lantern mask8K/yr +56.2%0.4% conv.
pumpkin honey glycolic mask2K/yr -72.0%11.7% conv.
pumpkin heads12K/yr +97.9%0.3% conv.
scary pumpkin mask10K/yr +69.0%0.0% conv.

All search terms

Top pumpkin mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Andalou Naturals Pumpkin Honey Glycolic Mask (NEW FORMULA) - Exfoliating Face Mask with Glycolic Acid Vitamin C for a Radiant Glow - Gentle Exfoliant Removes Dirt & Dry Skin Cells - 1.7 fl oz

Andalou Naturals$15.684.4★5,891 rev

Autumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)

Generic$7.493.9★30 rev

Halloween Balaclava Cap for Women Men Knit Pumpkin Beanie Hat Face Cover Hat Ski Mask (Orange ONE Size)

Baynoyia$15.590.0★0 rev

CreepyParty Jack-o-Lantern Pumpkin Mask for Adults Natural Latex Pumpkin Costume Mask for Halloween Parties and Cosplay

CreepyParty$17.044.0★994 rev

Peter Thomas Roth | Pumpkin Enzyme Mask | Enzymatic Dermal Resurfacer Exfoliating Pumpkin Facial Mask for Dullness Fine Lines Wrinkles and Uneven Skin Tone 1 count (5 Fl Oz)

Peter Thomas Roth$42.184.6★1,421 rev

Newest

by launch date

Autumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)

Generic$7.4930 rev

11mo ago

Halloween Balaclava Cap for Women Men Knit Pumpkin Beanie Hat Face Cover Hat Ski Mask (Orange ONE Size)

Baynoyia$15.590 rev

11mo ago

KJOCOS Creepy Pumpkin Mask Halloween Scary Pumpkin Head Mask For Halloween Costume Party Props Adult Men Women (Pumpkin Mask)

KJOCOS$13.79204 rev

2y ago

Zadin Pumpkin Head Mask for Halloween Scary Pumpkin Mask for Adult Jack o Lantern Face Covering Pumpkin Head Costume to Wear

Zadin$28.3451 rev

3y ago

Voyiparty Halloween Scary Pumpkin Head Mask Decorations For Adults Party Props Latex Pumpkin Mask Halloween Gifts

Voyiparty$16.35178 rev

4y ago

What buyers say about pumpkin mask

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Great scent”

Soft Feel11%

“Feels Good”

Suitability Combination Skin10%

“I have been using their skin care for years”

Quality-Overall7%

“This mask is a good quality for the price”

Moist/Dry6%

“It will not dry out your skin”

Suitability Dry Skin6%

“Cleans out my pores, reduces oil, leaves my skin feeling refreshed and does not over dry”

Allergies6%

“No irritation and it genuinely seemed to help with some of the texture my skin has”

Value For Money5%

“especially for the price point”

Brightness/Shine/Glow4%

“Good glow look”

Size-Overall4%

“Good fit for average head”

What buyers complain about

Value For Money12%

“significantly cheaper”

Size-Overall10%

“Its a SMALL container”

Allergies9%

“so I do not apply it there as it will cause irritation”

Functionality-Overall8%

“Unfortunately, this product did not work for me at all”

Suitability Dry Skin5%

“that tells me I have some buildup on the skin that is trapping oil”

Texture/Consistency-Overall4%

“The consistency is different”

Smell4%

“Smelled teriible”

Advertised Vs Actual Product4%

“Doesnt look like photo size”

Product Condition4%

“It was clearly used before it was sent to me”

Sensitivity-Overall3%

“Read warning about increased sensitivity to sun”

Top return reasons

Smell15%

Product Condition12%

Functionality-Overall10%

Advertised Vs Actual Product10%

Skin Health6%

Size-Overall6%