Skip to content

Pumpkin Mask

Fail

The top 5 products take 82% of clicks, so Pumpkin Mask is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$162K/yr399K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
82%top-5 click share · 11 brands · 522 sellers

Flapen Score

Pumpkin Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pumpkin Mask is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Pumpkin Mask 399K times last year and spent an estimated $162K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
399K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
2.0%
Market size, estimated
$162Ka year
Peak month
October77.5× the quietest month
Top search term
pumpkin mask71K searches a year

02 · Price

A sale here is worth $20.01.

Listings sell for $20.01 on average, from $7.49 to $42.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $20.01 that is $5K to $10K a year per listing.

Average price
$20.01inside the $15 to $100 sweet spot
Price range
$7.49–$42.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #23,770 within Masks. It carries 1,394 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
11.7%
Average rank
#23,770in Masks
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,394per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Pumpkin Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

522

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

14%

  • Brand 145%
  • Brand 214%
  • Brand 312%
  • Brand 49%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 14%)

Demand

Pumpkin Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 77.5×

Search terms

Top Pumpkin Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin mask71K/yr
  • pumpkin head70K/yr
  • andalou pumpkin honey glycolic mask8K/yr
  • pumpkin head mask95K/yr
  • pumpkin mask halloween26K/yr
  • pumpkin head costume27K/yr
  • jack o lantern mask8K/yr
  • pumpkin honey glycolic mask2K/yr
  • pumpkin heads12K/yr
  • scary pumpkin mask10K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Mask

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
12%of negative reviews mention “Value For Money”
3.5%of orders come back
“significantly cheaper”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pumpkin Mask questions

Answered from the same tracked data.