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pumpkin dress

Worth a look

Shows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 0Growth 85Conversion 0Competition 95Returns 0Price range 79Avg price 95Brand share 96Review moat 58Quality gap 75

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible$25.46

avg listing price — sweet spot $15–$100

Growth

Great+84.1%

90-day search growth — must beat 0% to launch

Price range

Great$7.37–$46.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,173.88

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 361K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad16.5%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, pumpkin dress is a $0/yr Amazon United States market (361K searches/yr). The top 5 brands hold 28% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

pumpkin dress market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$25K–$32K
units × avg price
Conversion rate
0.0%
Avg BSR
#44,952
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
24.8%
Avg brand age
36 months
Avg seller age
192 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

67 rising

Sellers

84

Top-5 brand share

28%

Top 20: 70%

Top-5 click share

18%

Top 20: 48%

Open market

68%

  • CORAMOON10%
  • WDIRARA6%
  • Herou4%
  • BEAUDRM4%
  • AOBUTE4%
  • Leg Avenue4%

Demand

Weekly Amazon search volume, last 35 weeks — +84.1% search growth over the last 90 days.
2K1KSpike '26Nov '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top pumpkin dress search terms

  • halloween dress for women39K/yr
  • pumpkin dress32K/yr
  • plus size halloween dress38K/yr
  • pumpkin dresses for women28K/yr
  • womens halloween dress43K/yr
  • halloween dress plus size40K/yr
  • halloween dress women24K/yr
  • plus size halloween dresses11K/yr
  • halloween dresses for women plus size11K/yr
  • womens halloween dresses23K/yr
All search terms

Top pumpkin dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$04%$06%$08%$01101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pumpkin dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fit like a glove”

Comfort-Overall13%

“feels comfortable to wear”

Shape/Style8%

“Flattering”

Material Quality7%

“good material”

Quality-Overall7%

“It's very well made”

Soft Feel6%

“Material is soft”

Color5%

“The colors are beautiful”

Stretchability/Expandability/Elasticity4%

“the fabric is cool and soft & stretchy”

Advertised Vs Actual Product3%

“As described”

Value For Money2%

“great price”

What buyers complain about

Size-Overall24%

“Too long”

Quality-Overall8%

“Low quality”

Material Quality7%

“The material is cheap”

Value For Money4%

“it looks far more expensive than it is”

Chest Fit2%

“doesnt lay across the breast area properly”

Stitch/Finish/Polish2%

“The stitching is a little flimsy do careful with adjusting”

Thickness2%

“thicker around the chest”

Smell2%

“Smells like marijuana”

Advertised Vs Actual Product2%

“It doesnt show super well in the pictures”

Shape/Style2%

“not the most attractive look”

Top return reasons

Size-Overall37%
Length10%
Material Quality9%
Chest Fit9%
Waist Fit7%
Advertised Vs Actual Product4%
Shape/Style4%
Shoulder Fit3%
Hip Fit2%
Thin2%

Common questions

Is pumpkin dress profitable to sell on Amazon United States?
The niche generates $0/yr across 116 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is +84.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the pumpkin dress niche?
67 brands and 84 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 28% of demand.
What do buyers complain about in pumpkin dress?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 16.5% — above our launch gate.
What does it cost to enter the pumpkin dress niche?
Listings span $7.37–$46.08; the average listing price is $25.46 (sweet spot $15–$100). The average incumbent carries 1,174 reviews — the moat a new listing must climb.