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pumiey dress

Skip it

High returns (14.3%) — this niche doesn't clear our bar today.

Market size 12Growth 38Conversion 6Competition 31Returns 0Price range 95Avg price 95Brand share 23Review moat 46Quality gap 58

Avg price

Incredible$28.15

avg listing price — sweet spot $15–$100

Price range

Incredible$15.72–$63.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,868.88

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$47K

$47K/yr · 362K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.3%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, pumiey dress is a $47K/yr Amazon United States market (362K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–May. Verdict: Skip it — 33/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

pumiey dress market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$42K–$56K
units × avg price
Conversion rate
0.5%
Avg BSR
#953
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
0.3%
Avg brand age
29 months
Avg seller age
166 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

6%

  • PUMIEY48%
  • LILLUSORY19%
  • REORIA13%
  • VIUTIL6%
  • Popilush5%
  • Mokayee3%
  • Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.
13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 2.1×

Top pumiey dress search terms

  • skims dupe dress61K/yr
  • tight white dress28K/yr
  • skims dresses for women43K/yr
  • maxi dress sexy29K/yr
  • skims dress dupe34K/yr
  • pumiey dress28K/yr
  • fitted white dress14K/yr
  • black shapewear dress24K/yr
  • black skims dress17K/yr
  • skims maxi dress13K/yr
All search terms

Top pumiey dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$19K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about pumiey dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Great fit”

Material Quality10%

“I love that the material is thick enough”

Color8%

“Useful color”

Quality-Overall6%

“The quality is great”

Shape/Style5%

“Easy to wear and style”

Breathability5%

“Very breathable too”

Soft Feel5%

“Soft”

Stretchability/Expandability/Elasticity5%

“The material is super stretchy and comfortable”

Transparency4%

“not see through”

Comfort-Overall4%

“Comfortable”

What buyers complain about

Size-Overall12%

“it is a bit long”

Strap/String Quality10%

“2 stars for the cute idea BUT the straps are very thin easily rip-able not only that”

Quality-Overall7%

“Extremely cheap quality not flattering one bit”

Transparency6%

“See through”

Color6%

“ended up using a different color instead”

Thickness5%

“Material is pretty thick compared to what I thought it would be”

Smell5%

“It came smelling like someone has worn it”

Stitch/Finish/Polish4%

“Stitching unraveled after first wash”

Durability3%

“Deteriorated after 3 days”

Shape/Style2%

“As I have none, the top looks very awkward, wide, and spaced out”

Top return reasons

Size-Overall39%
Length17%
Material Quality7%
Waist Fit7%
Chest Fit5%
Hip Fit4%
Shoulder Fit3%
Shape/Style2%
Thin2%
Advertised Vs Actual Product2%

Common questions

Is pumiey dress profitable to sell on Amazon United States?
The niche generates $47K/yr across 17 tracked products. 90-day search growth is +10.2%. Flapen's verdict: Skip it (33/100).
How competitive is the pumiey dress niche?
9 brands and 11 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in pumiey dress?
Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 14.3% — above our launch gate.
When does demand for pumiey dress peak?
Demand peaks in Feb–May; the busiest month runs 2.1× the quietest.
What does it cost to enter the pumiey dress niche?
Listings span $15.72–$63.43; the average listing price is $28.15 (sweet spot $15–$100). The average incumbent carries 1,869 reviews — the moat a new listing must climb.