Puma White Sneakers for Women

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

595K

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

0.3%

Market size, estimated

$84Ka year

Peak month

August1.7× the quietest month

Top search term

reebok classic women106K searches a year

Listings sell for $50.19 on average, from $22.16 to $82.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $50.19 that is $0 to $5K a year per listing.

Average price

$50.19inside the $15 to $100 sweet spot

Price range

$22.16–$82.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

12.6%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #198 within Fashion Sneakers. It carries 12,041 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#198in Fashion Sneakers

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

12,041per listing

Listings tracked

103

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months