Is pulseras de proteccion y buena suerte profitable to sell on Amazon United States?

The niche generates $56K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (47/100).

How competitive is the pulseras de proteccion y buena suerte niche?

16 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in pulseras de proteccion y buena suerte?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.4%.

When does demand for pulseras de proteccion y buena suerte peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the pulseras de proteccion y buena suerte niche?

Listings span $4.87–$54.46; the average listing price is $16.29 (sweet spot $15–$100). The average incumbent carries 1,366 reviews — the moat a new listing must climb.

pulseras de proteccion y buena suerte

Skip it

A small market ($56K/yr) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$4.87–$54.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.29

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Good1,365.57

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Market size

Bad$56K

$56K/yr · 111K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, pulseras de proteccion y buena suerte is a $56K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

pulseras de proteccion y buena suerte market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $49K–$65K; units × avg price
Conversion rate: 3.1%
Avg BSR: #2,976
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.7%
Avg brand age: 39 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 96%

Open market

23%

KARMA AND LUCK26%
VIBILIA20%
Zeytin12%
BIHILGRNT7%
Lameybrt6%
Buddha & Karma5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top pulseras de proteccion y buena suerte search terms

karma and luck36K/yr +8.4%0.2% conv.
red evil eye bracelet27K/yr +10.4%3.2% conv.
karma and luck bracelet women11K/yr -7.3%0.2% conv.
cinta roja para mal de ojo6K/yr +33.3%4.2% conv.
red evil eye bracelets for women7K/yr -12.8%2.3% conv.
red eye bracelet4K/yr +23.8%2.6% conv.
karma and luck bracelet4K/yr +34.0%0.0% conv.
evil eye bracelets red5K/yr -5.1%1.5% conv.
evil eye red string bracelet7K/yr -31.4%1.7% conv.
pulsera de 7 nudos para proteccion3K/yr -6.0%1.4% conv.

All search terms

Top pulseras de proteccion y buena suerte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KARMA AND LUCK Black Macrame Onyx Magnetic Bracelet Stainless Steel Link Available in Medium and Large (Medium)

KARMA AND LUCK$29.154.2★6 rev

VIBILIA 2 Pcs Evil Eye Bracelets for Women Men Handmade Braided Kabbalah Good Luck Red String Bracelet Rope Cord Thread Adjustable Friendship Bracelet Minimalist Jewelry - Red

VIBILIA$9.044.0★1,707 rev

Zeytin 2pcs Evil Eye Bracelets Red String Bracelet Protection Evil Eye Bracelet for Women Red Bracelet for Men Mal De Ojo Turco 6mm Navy

Zeytin$8.624.5★94 rev

BIHILGRNT Red Evil Eye Bracelet Protection Bracelet for Women Men Adjustable Red String Bracelet with Blue Evil Eye Bead Red String Handmade Cord Good Luck Jewelry (1 pack)

BIHILGRNT$7.864.1★23 rev

Buddha & Karma Debt Relief & Gambling Luck Pi Xiu/Pi Yao Bracelet Feng Shui Lucky Charm for Wealth Protection & Prosperity Energy Healing Jewelry for Men & Women

Buddha & Karma$49.253.8★43 rev

Newest

by launch date

Lameybrt Evil Eye Bracelet 4 mm Natural Stretch Adjustable Beaded Bracelets for Women Gifts for Birthday/Anniversary/Christmas (B123 Section Red Corundum One Size)

Lameybrt$6.7984 rev

3mo ago

BIHILGRNT Red Evil Eye Bracelet Protection Bracelet for Women Men Adjustable Red String Bracelet with Blue Evil Eye Bead Red String Handmade Cord Good Luck Jewelry (1 pack)

BIHILGRNT$7.8623 rev

5mo ago

BIHILGRNT Red Evil Eye Bracelet Protection Bracelet for Women Men Adjustable Red String Bracelet with Blue Evil Eye Bead Red String Handmade Cord Good Luck Jewelry(2 pack)

BIHILGRNT$9.8223 rev

5mo ago

BONITTER Evil Eye Protection Bracelet Set 12 Pack Adjustable Red 7 Knot Lucky String Amulets Black and Pink Friendship Bracelets for Women Men Boys Girls (12 Red) (Red)

BONITTER$9.823,405 rev

8mo ago

AROUROUA Fengshui Wealth Bracelet Green Real Jade Bracelet For Women Attract Lucky Wealthy Bracelets

AROUROUA$25.36202 rev

1y ago

What buyers say about pulseras de proteccion y buena suerte

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“I loved the bracelets; excellent quality”

Size-Overall8%

“The size is adjustable”

Value For Money7%

“Worth it”

Color7%

“Beautiful color”

Advertised Vs Actual Product7%

“As advertised”

Gifting Purpose7%

“Overall, it's a decent, affordable gift option,”

Durability6%

“Relatively Durable”

Adjustability/Rotatability/Reclining5%

“Easy to adjust”

Strength3%

“sturdy”

Shape/Style2%

“Overall, this is a lovely bracelet set that combines style, meaning, and affordability perfectly”

What buyers complain about

Durability34%

“Broke within the first week”

Quality-Overall18%

“They are not well made”

Size-Overall12%

“it didn't fit”

Strength6%

“But they come loose really easily”

Color5%

“Turned black so quick”

Thickness5%

“The bracelet is rather thin”

Brightness/Shine/Glow2%

“After wearing them for a while, the beads began to lose their shine and faded into a dull, brassy color”

Fastener Quality2%

“They wouldnt stay on after tightening the ends to it”

Advertised Vs Actual Product2%

“Miss advertised”

Strap/String Quality1%

“the string snapped”

Top return reasons

Size-Overall27%

Wrist Fit20%

Advertised Vs Actual Product9%

Quality-Overall7%

Knot/Thread Quality6%

Durability4%

Defective Material/Parts3%

Metal Authenticity3%

Width3%

Color2%

Common questions

Is pulseras de proteccion y buena suerte profitable to sell on Amazon United States?: The niche generates $56K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (47/100).
How competitive is the pulseras de proteccion y buena suerte niche?: 16 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in pulseras de proteccion y buena suerte?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.4%.
When does demand for pulseras de proteccion y buena suerte peak?: Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the pulseras de proteccion y buena suerte niche?: Listings span $4.87–$54.46; the average listing price is $16.29 (sweet spot $15–$100). The average incumbent carries 1,366 reviews — the moat a new listing must climb.