Pullover

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -59.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-59.3%

Conversion, latest week

0.1%

Market size, estimated

$39Ka year

Peak month

December6.2× the quietest month

Top search term

pullover129K searches a year

Listings sell for $23.96 on average, from $8.57 to $54.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.96 that is $0 to $2K a year per listing.

Average price

$23.96inside the $15 to $100 sweet spot

Price range

$8.57–$54.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

9.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #127 within Fashion Hoodies & Sweatshirts. It carries 9,559 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#127in Fashion Hoodies & Sweatshirts

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

9,559per listing

Listings tracked

154

21 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

7Amazon's first-year sales bar

Average brand age

34 months