Is pullover profitable to sell on Amazon United States?

The niche generates $39K/yr across 154 tracked products. 7 of 21 products launched in the last 360 days are still selling. 90-day search growth is -59.3%. Flapen's verdict: Skip it (40/100).

How competitive is the pullover niche?

35 brands and 85 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in pullover?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 9.5% — above our launch gate.

When does demand for pullover peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.2× the quietest.

What does it cost to enter the pullover niche?

Listings span $8.57–$54.23; the average listing price is $23.96 (sweet spot $15–$100). The average incumbent carries 9,559 reviews — the moat a new listing must climb.

pullover

Skip it

Soft demand (-59.3% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Incredible$23.96

avg listing price — sweet spot $15–$100

Price range

Great$8.57–$54.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,559.25

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$39K

$39K/yr · 1.1M searches

Returns

Bad9.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-59.3%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, pullover is a $39K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

pullover market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $60K–$72K; units × avg price
Conversion rate: 0.1%
Avg BSR: #127
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.1%
Avg brand age: 34 months
Avg seller age: 139 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

16%

Top 20: 41%

Open market

34%

Amazon Essentials35%
AUTOMET9%
Gacaky7%
Trendy Queen7%
RUMIA4%
PRETTYGARDEN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -59.3% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Open Trend

Top pullover search terms

pullover129K/yr -41.9%0.1% conv.
womens pullover174K/yr -71.2%0.1% conv.
quarter zip sweatshirt60K/yr -36.5%0.1% conv.
black quarter zip48K/yr -47.8%0.3% conv.
pullover sweatshirts for women133K/yr -69.4%0.1% conv.
quarter zips79K/yr -55.1%0.1% conv.
pullovers for women65K/yr -69.1%0.1% conv.
pull over39K/yr -44.4%0.2% conv.
fleece quarter zip67K/yr -72.5%0.1% conv.
pullover women35K/yr -48.5%0.1% conv.

All search terms

Top pullover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Black Medium

Amazon Essentials$20.854.5★9,960 rev

Gacaky Sweatshirt for Women Oversized Casual Long Sleeve Button Henley Neck Pullover Tops Fashion Outfits Clothes Red Medium-

Gacaky$32.384.4★1,670 rev

Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Medium Grey Heather Large

Amazon Essentials$19.154.5★9,960 rev

RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large

RUMIA$12.804.5★3,222 rev

Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Slate Blue Large

Amazon Essentials$18.974.5★9,960 rev

Newest

by launch date

RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large

RUMIA$12.803,222 rev

10mo ago

Gacaky Sweatshirt for Women Oversized Casual Long Sleeve Button Henley Neck Pullover Tops Fashion Outfits Clothes Red Medium-

Gacaky$32.381,670 rev

1y ago

Gacaky Sweatshirt for Women Oversized Casual Long Sleeve Button Henley Neck Pullover Tops Fashion Outfits Clothes Light Gray M

Gacaky$32.001,670 rev

1y ago

Fisoew Womens Oversized Sweatshirt Waffle Knit Striped Long Sleeve Crewneck Casual Loose Pullover Tunic Tops Blue

Fisoew$24.86622 rev

1y ago

Gacaky Sweatshirt for Women Oversized Casual Long Sleeve Button Henley Neck Pullover Tops Fashion Outfits Clothes Red S

Gacaky$32.001,670 rev

1y ago

What buyers say about pullover

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fits as expected”

Soft Feel12%

“Soft inside”

Comfort-Overall11%

“Comfy and warm”

Quality-Overall11%

“The quality feels really solid”

Color8%

“Color is true”

Warmth6%

“Keeps me so warm”

Value For Money4%

“Excellent value”

Material Quality3%

“the material feels durable”

Weight Light3%

“Nice, lightweight”

Thickness2%

“Decently thick fabric”

What buyers complain about

Size-Overall20%

“very long”

Quality-Overall6%

“Inconsistent build quality”

Material Quality5%

“less material”

Thickness4%

“Was a little thinner material than expected”

Color3%

“Color not true”

Sleeve Fit3%

“Sleeves are a bit too short”

Advertised Vs Actual Product2%

“Not as shown”

Pockets/Compartments2%

“Small pockets”

Thin1%

“Super thin”

Stitch/Finish/Polish1%

“Seams are sewn the wrong way”

Top return reasons

Size-Overall51%

Material Quality7%

Color6%

Length5%

Sleeve Fit5%

Chest Fit3%

Waist Fit3%

Thin3%

Advertised Vs Actual Product2%

Shoulder Fit2%

Common questions

Is pullover profitable to sell on Amazon United States?: The niche generates $39K/yr across 154 tracked products. 7 of 21 products launched in the last 360 days are still selling. 90-day search growth is -59.3%. Flapen's verdict: Skip it (40/100).
How competitive is the pullover niche?: 35 brands and 85 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in pullover?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 9.5% — above our launch gate.
When does demand for pullover peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
What does it cost to enter the pullover niche?: Listings span $8.57–$54.23; the average listing price is $23.96 (sweet spot $15–$100). The average incumbent carries 9,559 reviews — the moat a new listing must climb.

pullover

pullover market data

Competition & brand share

Demand & seasonality

Top pullover search terms

Top pullover products on Amazon

Top sellers

Newest

Trending

What buyers say about pullover

What buyers love

What buyers complain about

Top return reasons

Common questions

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