Pug
FailBuyers convert on only 1.3% of searches, so Pug is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $189K/yr888K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 53%top-5 click share · 28 brands · 59 sellers
Flapen Score
Pug against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pug is stronger. Inside it, weaker.
Market
The Pug market on Amazon at a glance
Shoppers on Amazon United States searched for Pug 888K times last year and spent an estimated $189K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.
- Searches, last 12 months
- 888K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $189Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- pug304K searches a year
02 · Price
A sale here is worth $16.46.
Listings sell for $16.46 on average, from $6.14 to $37.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $16.46 that is $2K to $4K a year per listing.
- Average price
- $16.46inside the $15 to $100 sweet spot
- Price range
- $6.14–$37.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #8,334 within Socks & Hosiery. It carries 1,779 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 96%
- Out of stock, average day
- 3.5%
- Average rank
- #8,334in Socks & Hosiery
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,779per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Pug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
59
Top-5 brand share
53%
Top 20: 87%
Top-5 click share
53%
Top 20: 87%
Open market
43%
- Brand 126%
- Brand 213%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Pug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Pug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pug304K/yr
- pug gifts for pug lovers252K/yr
- pug gifts111K/yr
- pugs48K/yr
- pug decor32K/yr
- black pug38K/yr
- pug stuff25K/yr
- pug gift16K/yr
- black pug gifts18K/yr
- pug accessories11K/yr
Reviews and returns
What reviews say buyers love and hate about Pug
We read the reviews and the return reasons for every product selling here.
“Bigger than I anticipated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pug questions
Answered from the same tracked data.









