Pug
FailBuyers convert on only 1.3% of searches, so Pug is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $189K/yr888K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 53%top-5 click share · 28 brands · 59 sellers
Flapen Score
Pug against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pug is stronger. Inside it, weaker.
Market
The Pug market on Amazon at a glance
Shoppers on Amazon United States searched for Pug 888K times last year and spent an estimated $189K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.
- Searches, last 12 months
- 888K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $189Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- pug304K searches a year
02 · Price
A sale here is worth $16.46.
Listings sell for $16.46 on average, from $6.14 to $37.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $16.46 that is $2K to $4K a year per listing.
- Average price
- $16.46inside the $15 to $100 sweet spot
- Price range
- $6.14–$37.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #8,334 within Socks & Hosiery. It carries 1,779 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 96%
- Out of stock, average day
- 3.5%
- Average rank
- #8,334in Socks & Hosiery
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,779per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Pug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Moyel Pug Socks for Women - 5 Pairs of Funny Cute Socks - Pug Lovers Gifts
- Price
- $13.70
- Rating
- 4.7/5
- Reviews
- 2,714
- Age
- 4y ago

Jeasona Womens Cat Socks Cat Gifts Cute Animal Socks Dog Owl Gifts for Women (Multicolored Pug)
- Price
- $13.18
- Rating
- 4.7/5
- Reviews
- 38,053
- Age
- 2y ago

Floruit Pug Car Mirror Hanging Accessories Cute Swinging Dog Rear View Mirror Accessories for Men & Women (Golden Glasses)
- Price
- $10.43
- Rating
- 4.8/5
- Reviews
- 332
- Age
- 3y ago

Crazy Dog T-Shirts Womens Pug Mom T-Shirt Dark Heather Grey - Funny Graphic Tee for Dog Lovers Mothers Day Gift L
- Price
- $11.25
- Rating
- 4.5/5
- Reviews
- 2,194
- Age
- 7y ago

Cavertin Womens Socks Pug Dachshund Horse Flamingo French Bulldog Golden Retriever Chicken Fox (Pug)
- Price
- $9.28
- Rating
- 4.8/5
- Reviews
- 1,380
- Age
- 5y ago
Trending
estimated 90-day click momentum
Jeasona Womens Cat Socks Cat Gifts Cute Animal Socks Dog Owl Gifts for Women (Multicolored Pug)
- Price
- $13.18
- Rating
- 4.7/5
- Reviews
- 38,053
- Age
- 2y ago

HUNTFAMI Womens Short Satin Pajamas Set 2 Piece Soft Lightweight Silky Sleepwear Holiday Pajama Gift Summer Pug
- Price
- $29.36
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 6mo ago

Crazy Dog T-Shirts Womens Pug Mom T-Shirt Dark Heather Grey - Funny Graphic Tee for Dog Lovers Mothers Day Gift L
- Price
- $11.25
- Rating
- 4.5/5
- Reviews
- 2,194
- Age
- 7y ago

Afirst Solar Dog Garden Statue with Solar Lantern Outdoor Garden Pug Statues Figurines Lights Decorations for Patio Balcony Yard Ornament Outdoor Decor Gift
- Price
- $36.92
- Rating
- 5.0/5
- Reviews
- 38
- Age
- 1y ago

T-Shirt of Pugs Dramatic Night Scene Painting for Pug Mom and Dad Moonlit Design 100% Cotton (US Alpha X-Large Regular Regular Pugs Moon)
- Price
- $26.22
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch date
HUNTFAMI Womens Short Satin Pajamas Set 2 Piece Soft Lightweight Silky Sleepwear Holiday Pajama Gift Summer Pug
- Price
- $29.36
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 6mo ago

Pug Gifts & Decor Pug Gifts for Pug Lovers - Dog Farts Candle Dog Mom Gift for Women Natural Soy Wax Lavender Scented Candle 7oz
- Price
- $16.10
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 11mo ago

NEWHENGS Pug Dog Shaped Ceramic Pump Soap Dispenser Dog Lover Gifts Black
- Price
- $18.61
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 11mo ago

Hoemwarm Pug Wind Chimes for Outside Metal Windchimes Pug Gifts for Women Men Garden Decor for Patio Yard Memorial for Dog Lovers
- Price
- $18.24
- Rating
- 4.8/5
- Reviews
- 114
- Age
- 12mo ago

Koesus Blue and White Chinoiserie Pug Kitchen Towels Pug Tea Towels Pug Dog Gifts Dish Tea Towel for Kitchen Decor Grand Millenial Dog Bathroom Decor 16x24 Inch
- Price
- $11.64
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
59
Est. top-5 brand share
53%
Top 20: 87%
Est. top-5 click share
53%
Top 20: 87%
Open market
43%
- Moyel26%
- Jeasona13%
- Floruit6%
- Crazy Dog T-Shirts5%
- Cavertin4%
- Got you a little something4%
Demand
Pug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Pug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pug304K/yr
- pug gifts for pug lovers252K/yr
- pug gifts111K/yr
- pugs48K/yr
- pug decor32K/yr
- black pug38K/yr
- pug stuff25K/yr
- pug gift16K/yr
- black pug gifts18K/yr
- pug accessories11K/yr
Reviews and returns
What reviews say buyers love and hate about Pug
We read the reviews and the return reasons for every product selling here.
“Bigger than I anticipated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









