Puffy Dress

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

573K

Growth, 90 days vs prior 90

-17.6%

Conversion, latest week

0.1%

Market size, estimated

$31Ka year

Peak month

October3.8× the quietest month

Top search term

organza dress56K searches a year

Listings sell for $68.29 on average, from $7.50 to $987.05. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $68.29 that is $0 to $7K a year per listing.

Average price

$68.29inside the $15 to $100 sweet spot

Price range

$7.50–$987.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

25.3%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #6,641 within Dresses. It carries 943 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

86%

Out of stock, average day

8.1%

Average rank

#6,641in Dresses

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

943per listing

Listings tracked

264

93 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

93

Successful launches

14Amazon's first-year sales bar

Average brand age

30 months