Puffer Vest Women

Shoppers searched for this 14.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

14.0M

Growth, 90 days vs prior 90

-33.8%

Conversion, latest week

0.3%

Market size, estimated

$1.1Ma year

Peak month

December4.1× the quietest month

Top search term

vest tops for women1.8M searches a year

Listings sell for $24.22 on average, from $6.57 to $53.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $24.22 that is $2K to $6K a year per listing.

Average price

$24.22inside the $15 to $100 sweet spot

Price range

$6.57–$53.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

6.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #178 within Coats, Jackets & Vests. It carries 2,821 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

99%

Out of stock, average day

1.4%

Average rank

#178in Coats, Jackets & Vests

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,821per listing

Listings tracked

154

52 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

52

Successful launches

20Amazon's first-year sales bar

Average brand age

41 months