Puffer Vest Men

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-25.4%

Conversion, latest week

0.5%

Market size, estimated

$273Ka year

Peak month

December8.1× the quietest month

Top search term

golf vests for men145K searches a year

Listings sell for $30.46 on average, from $16.31 to $117.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $30.46 that is $0 to $3K a year per listing.

Average price

$30.46inside the $15 to $100 sweet spot

Price range

$16.31–$117.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

12.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #174 within Jackets & Coats. It carries 2,712 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

99%

Out of stock, average day

1.5%

Average rank

#174in Jackets & Coats

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,712per listing

Listings tracked

95

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months