Puffer Jacket Men

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -63.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $382K a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-63.1%

Conversion, latest week

0.3%

Market size, estimated

$382Ka year

Peak month

December16.6× the quietest month

Top search term

puffer jacket men877K searches a year

Listings sell for $50.64 on average, from $12.23 to $560.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $50.64 that is $5K to $13K a year per listing.

Average price

$50.64inside the $15 to $100 sweet spot

Price range

$12.23–$560.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

10.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #942 within Jackets & Coats. It carries 3,278 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

1.5%

Average rank

#942in Jackets & Coats

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,278per listing

Listings tracked

294

54 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

54

Successful launches

5Amazon's first-year sales bar

Average brand age

48 months