Puffer Backpack

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+36.2%

Conversion, latest week

0.3%

Market size, estimated

$364Ka year

Top search term

vera bradley backpack1.5M searches a year

Listings sell for $67.73 on average, from $19.66 to $181.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $67.73 that is $0 to $7K a year per listing.

Average price

$67.73inside the $15 to $100 sweet spot

Price range

$19.66–$181.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

5.8%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #21,101 within Backpacks. It carries 924 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

99%

Out of stock, average day

18.1%

Average rank

#21,101in Backpacks

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

924per listing

Listings tracked

77

23 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

6Amazon's first-year sales bar

Average brand age

36 months