Is puerto rico hat profitable to sell on Amazon United States?

The niche generates $74K/yr across 94 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (48/100).

How competitive is the puerto rico hat niche?

34 brands and 37 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in puerto rico hat?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 3.5%.

When does demand for puerto rico hat peak?

Demand peaks in Feb–Jun; the busiest month runs 2.5× the quietest.

What does it cost to enter the puerto rico hat niche?

Listings span $10.06–$55.98; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.

puerto rico hat

Skip it

Soft demand (-35.5% this quarter) — this niche doesn't clear our bar today.

Competition

Great21%

top-5 click share — an open shelf

Review moat

Great157.94

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$21.33

avg listing price — sweet spot $15–$100

Price range

Great$10.06–$55.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$74K

$74K/yr · 358K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-35.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, puerto rico hat is a $74K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

puerto rico hat market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $64K–$85K; units × avg price
Conversion rate: 1.0%
Avg BSR: #6,436
Page quality: 0%
Prime: 79%
Sponsored: 78%
Out of stock: 15.4%
Avg brand age: 35 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

21%

Top 20: 55%

Open market

33%

Trendy Apparel Shop24%
JLGUSA12%
AKMCBSH10%
Bukesiyi8%
Speedy Pros7%
Peligro Sports6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.5% search growth over the last 90 days.

Peak months: Feb, Jun · busiest ÷ quietest = 2.5×

Open Trend

Top puerto rico hat search terms

puerto rico hat155K/yr -35.6%0.7% conv.
puerto rican hat33K/yr -36.2%0.6% conv.
pr hat28K/yr -30.5%0.7% conv.
puerto rico hats for men14K/yr +6.6%0.6% conv.
puerto rico hats16K/yr -28.8%0.4% conv.
puerto rico cap11K/yr +1.0%0.6% conv.
pr hats for men17K/yr -33.7%0.7% conv.
puerto rico baseball cap18K/yr -56.2%0.7% conv.
puerto rico hats for women8K/yr +13.3%0.4% conv.
puerto rican hats7K/yr -38.1%0.6% conv.

All search terms

Top puerto rico hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bukesiyi Puerto Rico Flag Embroidery Baseball Cap Vintage Adjustable Dad Hats for Men & Women Strap Snapback Washed Black

Bukesiyi$20.064.6★112 rev

Trendy Apparel Shop Puerto Rico PR Embroidered Soft Crown 100% Brushed Cotton Cap - Stone

Trendy Apparel Shop$19.884.5★144 rev

Trendy Apparel Shop PR 3D Embroidered Snapback Trucker Cap with Puerto Rico Flag - Red Red

Trendy Apparel Shop$19.954.8★125 rev

Snapback Hats Men Puerto Rico Flag Hat Flat Bill Hat for Men Adjustable Snap Back Flat Brim Cool Fitting Hats Mens Basketball Cap Hip Hop Trucker caps Accessories Mens Fishing Gifts

FACITE$14.814.4★89 rev

Puerto Rico Snap Back Caps with Embroidery PR Logo (Snapback M. Gold/M. Silver)

Peligro Sports$30.014.8★331 rev

Newest

by launch date

HUWAAI Puerto Rican Flag Frog Hibiscus Men Women Baseball Cap Adjustable Classic Cotton Vintage Washed Plain Hat Golf Dad Hat for Running Workouts Outdoor Red

HUWAAI$15.358 rev

3mo ago

JERGHATS Puerto Rico Snapback Hat 787 Boricua Baseball Cap with Flag & Island Map Design (Red/Blue)

JERGHATS$35.813 rev

3mo ago

Trendy Apparel Shop Puerto Rico Embroidered Round Flat Bill Snapback Cap - Black Black 1

Trendy Apparel Shop$19.5410 rev

10mo ago

KUBILA Puerto Rico Flag Hats for Men and Women Embroidered Puerto Rican Baseball Cap Dad Hat Adjustable Ball Caps Soft Cotton Beige

KUBILA$23.9662 rev

1y ago

Puerto Rico Snapback Cap Colorful Graphic Print Flat Brim Baseball Hat

AKMCBSH$18.5227 rev

1y ago

What buyers say about puerto rico hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great quality Baseball Cap”

Size-Overall15%

“It fits great has an adjustable size”

Material Quality13%

“comfy the material is very good”

Color9%

“The color is great”

Comfort-Overall9%

“Its very pretty and comfortable”

Design-Overall8%

“Good design”

Value For Money4%

“This hat is definitely worth the money”

Advertised Vs Actual Product4%

“looks exactly like the photos provided”

Shape/Style3%

“The distressed style gives it a unique look that stands out more than a standard plain hat”

Embellishment/Embroidery Quality3%

“Nice quality cap and embroidery”

What buyers complain about

Size-Overall57%

“Too small”

Quality-Overall9%

“it felt cheap”

Shape/Style9%

“Shape was off”

Value For Money5%

“The price crazy 🤪 economic”

Stitch/Finish/Polish5%

“The stitching was horrible”

Durability2%

“it might not last as long as some of the more expensive bucket hats”

Thin2%

“The material is a bit thin”

Top return reasons

Size-Overall67%

Color5%

Advertised Vs Actual Product5%

Length4%

Quality-Overall4%

Material Quality2%

Value For Money2%

Shape/Style2%

Stitch/Finish/Polish2%

Neck Fit1%

Common questions

Is puerto rico hat profitable to sell on Amazon United States?: The niche generates $74K/yr across 94 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (48/100).
How competitive is the puerto rico hat niche?: 34 brands and 37 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in puerto rico hat?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 3.5%.
When does demand for puerto rico hat peak?: Demand peaks in Feb–Jun; the busiest month runs 2.5× the quietest.
What does it cost to enter the puerto rico hat niche?: Listings span $10.06–$55.98; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.