pua costume
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.80avg listing price — sweet spot $15–$100
Review moat
Great192.42avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.65–$106.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Market size
Okay$115K$115K/yr · 163K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pua costume is a $115K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
pua costume market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $92K–$115K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #3,898
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 25%
- Out of stock
- 9.5%
- Avg brand age
- 43 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
10
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
5%
- Fun Costumes60%
- elope22%
- Spirit Halloween5%
- MUKOSEL4%
- Disguise2%
- WHOTAY2%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 26.2×
Top pua costume search terms
- hei hei costume74K/yr
- heihei costume9K/yr
- hey hey costume6K/yr
- moana chicken costume5K/yr
- hei hei costume kids8K/yr
- moana hei hei costume3K/yr
- hei hei costume baby8K/yr
- hei hei baby costume7K/yr
- hehe chicken moana costume3K/yr
- hei hei costume toddler13K/yr
Top pua costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Moana Hei Hei Costume Kit for Adults & Kids Headband with Eyes & Beak Tail with Feathers - Officially Licensed Standard
elope$21.924.5★481 rev
Fun Costumes Kids Moana Hei Hei Outfit (Small)
Fun Costumes$76.444.6★36 rev
Fun Costumes Kids Moana Hei Hei Outfit (Medium)
Fun Costumes$77.954.6★36 rev
Disney Infant Moana Hei Hei Rooster Halloween Costume | Baby Rooster Costume with Bubble Tunic Leggings and Booties 12/18 Months
Fun Costumes$56.934.2★34 rev
Hei Hei Moana Children Costume X-Large
Fun Costumes$77.334.6★36 rev
Newest
by launch date
MUKOSEL Chicken Costume - 3D Chicken headband Colorful Tail Feet Cosplay Halloween Costume Accessories for Adult
MUKOSEL$17.8638 rev
Disney Moana Adult Hei Hei Halloween Costume Kit with Headband Collar Tail Shoe Covers - Officially Licensed Standard
Fun Costumes$54.9710 rev
Spirit Halloween Moana Toddler Hei Hei Costume Officially Licensed Hooded Jumpsuit with Attached Tail Unisex Child Size 2T Standard Blue
Spirit Halloween$44.039 rev
ODESABO Mouse Ears Headband Chicken Ears with Shiny Bow Costume Accessories for Halloween Cosplay Birthday Theme Party
ODESABO$6.3493 rev
OFIHIDO Mouse Ears Headband Glitter Chicken Ears with Bow Costume Accessories for Birthday Halloween Christmas Party
OFIHIDO$6.6024 rev
Trending
90-day click momentumDisney Infant Moana Hei Hei Rooster Halloween Costume | Baby Rooster Costume with Bubble Tunic Leggings and Booties 9/12mo
Fun Costumes$46.554.2★
Fun Costumes Kids Moana Hei Hei Outfit (Medium)
Fun Costumes$77.954.6★
Disney Moana Tamatoa Costume for Adults - Jumpsuit Shell Headpiece Mitts Boot Covers - Officially Licensed X-Large
Fun Costumes$89.974.4★
Fun Costumes Kids Moana Hei Hei Outfit (Small)
Fun Costumes$76.444.6★
Big Eyes Fish Maui Kids Costume Kid Maui Tattoo Shirt Short Set Novelty Long Sleeves Shirt and Pants Kids Graphic Clothing Sets Themd Party Dress up Little Kids
Big Eyes Fish$15.224.6★
What buyers say about pua costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fun gift”
“They fit great”
“Almost as good as Disney quality”
“And great price”
“As described”
“Comfortable”
“It is soft to the touch and fluffy, and I will say that the colors pop”
“great look”
“they stretchiness was great”
“Vibrant colors, perfect fit, comfy and the price was just right”
What buyers complain about
“feels cheap”
“The head is flimsy by comparison to the rest of the material”
“Kind of difficult to get on him”
“Slightly thicker than regular socks”
“It is small for a purse”
“They are longer than I expected”
“Tight around calf”
“styling very different”
“Colors are wrong”
“it fell off as I took it out of the bag”
Top return reasons
Common questions
- Is pua costume profitable to sell on Amazon United States?
- The niche generates $115K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the pua costume niche?
- 11 brands and 10 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in pua costume?
- Top complaints mined from reviews: Quality-Overall, Strength, Ease Of Use. The return rate is 2.1%.
- When does demand for pua costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 26.2× the quietest.
- What does it cost to enter the pua costume niche?
- Listings span $5.65–$106.78; the average listing price is $45.80 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.