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Pua Costume

Fail

The top 5 brands take 93% of clicks, so Pua Costume is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$115K/yr163K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
53%top-5 click share · 11 brands · 10 sellers

Flapen Score

Pua Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pua Costume is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pua Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Pua Costume 163K times last year and spent an estimated $115K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
1.5%
Market size, estimated
$115Ka year
Peak month
October26.2× the quietest month
Top search term
hei hei costume74K searches a year

02 · Price

A sale here is worth $45.80.

Listings sell for $45.80 on average, from $5.65 to $106.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $45.80 that is $0 to $5K a year per listing.

Average price
$45.80inside the $15 to $100 sweet spot
Price range
$5.65–$106.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #3,898 within Baby. It carries 192 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
29%
Out of stock, average day
9.5%
Average rank
#3,898in Baby
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
192per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pua Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

5%

  • Brand 160%
  • Brand 222%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 5%)

Demand

Pua Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 26.2×

Search terms

Top Pua Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hei hei costume74K/yr
  • heihei costume9K/yr
  • hey hey costume6K/yr
  • moana chicken costume5K/yr
  • hei hei costume kids8K/yr
  • moana hei hei costume3K/yr
  • hei hei costume baby8K/yr
  • hei hei baby costume7K/yr
  • hehe chicken moana costume3K/yr
  • hei hei costume toddler13K/yr

Reviews and returns

What reviews say buyers love and hate about Pua Costume

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Gifting Purpose”
19%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“feels cheap”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pua Costume questions

Answered from the same tracked data.