Is prx profitable to sell on Amazon United States?

The niche generates $244K/yr across 42 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Skip it (36/100).

How competitive is the prx niche?

7 brands and 24 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in prx?

Top complaints mined from reviews: Wrist Fit, Size-Overall, Functionality-Overall. The return rate is 6.6% — above our launch gate.

What does it cost to enter the prx niche?

Listings span $13.40–$1398.43; the average listing price is $611.55 (sweet spot $15–$100). The average incumbent carries 405 reviews — the moat a new listing must climb.

prx

Skip it

Pricing outside the sweet spot ($611.55 avg) — this niche doesn't clear our bar today.

Review moat

Great405.29

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Growth

Okay+18.3%

90-day search growth — must beat 0% to launch

Market size

Okay$244K

$244K/yr · 102K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad6.6%

return rate — above 5% kills the launch gate

Price range

Bad$13.40–$1398.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Avg price

Bad$611.55

avg listing price — sweet spot $15–$100

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, prx is a $244K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 36/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

prx market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $153K–$306K; units × avg price
Conversion rate: 0.4%
Avg BSR: #2,731
Page quality: 0%
Prime: 83%
Sponsored: 62%
Out of stock: 5.8%
Avg brand age: 52 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

7 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

Tissot81%
PRx Performance12%
Mikolo3%
Miykon1%
SEIKO1%
Champion Sports1%
Open — no brand owns it (1 brand, 1%)

Top prx search terms

prx36K/yr +23.2%0.1% conv.
tissot prx 35mm32K/yr +22.4%0.6% conv.
tissot prx 38mm13K/yr +12.8%0.6% conv.
prx powermatic 809K/yr -8.5%0.2% conv.
tissot prx titanium6K/yr +24.3%0.9% conv.
tissot prx powermatic 80 35mm5K/yr +26.7%0.3% conv.
tissot prx rose gold3K/yr +20.0%0.3% conv.

All search terms

Top prx products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tissot PRX Digital 35 mm

Tissot$173.104.4★35 rev

Tissot PRX Digital 35 mm

Tissot$190.884.4★35 rev

Tissot PRX 38mm Swiss Automatic Watch for Men Titanium Case Blue Dial T1378074404100

Tissot$905.313.8★4 rev

TISSOT Mens Digital Watch Black Dial Black Stainless Steel Bracelet 40mm Case 100m Water Resistant Swiss Quartz Movement Push Button Foldover Clasp T1374631105000

Tissot$217.224.4★35 rev

PRx Performance Profile PRO - Wall Mounted Squat Rack System Home & Garage Gym Exercise Equipment with Multi-Grip Pull-Up Bar Durable & Versatile Exercise System 89 Uprights - Black

PRx Performance$1398.434.9★13 rev

Newest

by launch date

Tissot PRX 38mm Swiss Automatic Watch for Men Titanium Case Gray Dial T1378074406100

Tissot$887.402 rev

5mo ago

Tissot PRX 38mm Swiss Automatic Watch for Men Titanium Case Blue Dial T1378074404100

Tissot$905.314 rev

7mo ago

Tissot PRX Powermatic 80 Swiss Automatic Watch for Men Rose Gold 40mm Watch T1374073304100

Tissot$888.7828 rev

1y ago

Mikolo Folding Squat Rack Wall Mounted Power Rack with Cable Crossover Machine & LAT Pull Down Functional Trainer with 5 Adjustable Function Modes for Home Gym and Space Saving(Black)

Mikolo$403.52203 rev

2y ago

Miykon Vintage Watches for Men - Tank Square Silver Analog Watch with Black Genuine Leather Wrist Strap for Classic Dress - Japanese Quartz Waterproof to 100ft

Miykon$32.25404 rev

2y ago

What buyers say about prx

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Its worth the price”

Quality-Overall16%

“Good quality”

Size-Overall8%

“great fit”

Display Size6%

“The two-tone dial makes it look awesome”

Design-Overall5%

“The design is beautiful”

Advertised Vs Actual Product5%

“advertised as new”

Shape/Style5%

“Elegant and vintage looking”

Weight Light4%

“it has a nice solid weight”

Ease Of Use3%

“its easy to use”

Brightness/Shine/Glow3%

“The glow-in-the-dark feature works well”

What buyers complain about

Wrist Fit9%

“The band is a bit long for my husband's wrist”

Size-Overall7%

“The band could be a bit bigger”

Functionality-Overall7%

“Its not working”

Quality-Overall6%

“Very Disappointing after so many years of inexpensive and terrific watches”

Durability6%

“After almost two years: The small bands after the clasp that hold the rest of the leather strap down have both broken”

Strap/String Quality5%

“Strap is definitely cheap”

Color4%

“Band color is not as pictured”

Value For Money4%

“Not what you expect from such an expensive item”

Measurement/Reading Accuracy3%

“Measurements are trash”

Scratch Resistance3%

“sadly it had scratches on the main dial”

Top return reasons

Wrist Fit33%

Size-Overall17%

Color7%

Advertised Vs Actual Product7%

Functionality-Overall5%

Quality-Overall4%

Value For Money4%

Product Condition4%

Defective Material/Parts3%

Scratch Resistance2%

Common questions

Is prx profitable to sell on Amazon United States?: The niche generates $244K/yr across 42 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Skip it (36/100).
How competitive is the prx niche?: 7 brands and 24 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in prx?: Top complaints mined from reviews: Wrist Fit, Size-Overall, Functionality-Overall. The return rate is 6.6% — above our launch gate.
What does it cost to enter the prx niche?: Listings span $13.40–$1398.43; the average listing price is $611.55 (sweet spot $15–$100). The average incumbent carries 405 reviews — the moat a new listing must climb.

prx