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Prx

Fail

Products sell for $611.55 on average, outside the sweet spot, so Prx is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$244K/yr102K searches / yr
90-day growth
+18.3%search demand this quarter
Competition
39%top-5 click share · 7 brands · 24 sellers

Flapen Score

Prx against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Prx is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prx market on Amazon at a glance

Shoppers on Amazon United States searched for Prx 102K times last year and spent an estimated $244K. The top 5 brands take 99% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+18.3%
Conversion, latest week
0.4%
Market size, estimated
$244Ka year
Top search term
prx36K searches a year

02 · Price

A sale here is worth $611.55.

Listings sell for $611.55 on average, from $13.40 to $1398.43. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $611.55 that is $0 to $61K a year per listing.

Average price
$611.55above the $15 to $100 sweet spot
Price range
$13.40–$1398.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$61K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #2,731 within Watches. It carries 405 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
83%
Out of stock, average day
5.8%
Average rank
#2,731in Watches
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
405per listing
Listings tracked
42

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Prx products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

7 rising

Sellers

24

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

1%

  • Brand 181%
  • Brand 212%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top Prx search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prx36K/yr
  • tissot prx 35mm32K/yr
  • tissot prx 38mm13K/yr
  • prx powermatic 809K/yr
  • tissot prx titanium6K/yr
  • tissot prx powermatic 80 35mm5K/yr
  • tissot prx rose gold3K/yr

Reviews and returns

What reviews say buyers love and hate about Prx

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
9%of negative reviews mention “Wrist Fit”
6.6%of orders come back
“The band is a bit long for my husband's wrist”
A buyer, on “Wrist Fit”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Prx questions

Answered from the same tracked data.