Protection Bracelet

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

238K

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

1.9%

Market size, estimated

$64Ka year

Peak month

August1.6× the quietest month

Top search term

protection bracelet for men24K searches a year

Listings sell for $13.93 on average, from $6.00 to $58.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.93 that is $1K to $3K a year per listing.

Average price

$13.93under the $15 to $100 sweet spot

Price range

$6.00–$58.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,440 within Jewelry. It carries 846 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#1,440in Jewelry

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

846per listing

Listings tracked

47

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

6Amazon's first-year sales bar

Average brand age

32 months