Proof Wallet for Men

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $556K a year.

Searches, last 12 months

312K

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

2.5%

Market size, estimated

$556Ka year

Peak month

December2.3× the quietest month

Top search term

proof wallet220K searches a year

Listings sell for $71.05 on average, from $15.55 to $164.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $71.05 that is $36K to $53K a year per listing.

Average price

$71.05inside the $15 to $100 sweet spot

Price range

$15.55–$164.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$36K–$53K

Returns

4.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Wallets, Card Cases & Money Organizers. It carries 8,215 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#25in Wallets, Card Cases & Money Organizers

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

8,215per listing

Listings tracked

18

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months