pronoun pin
Worth a lookShows a thin review moat (56 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible56.36avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$6.13–$88.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$17.50avg listing price — sweet spot $15–$100
Growth
Great+69.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, pronoun pin is a $21K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pronoun pin market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $26K–$35K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #69,973
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 10.3%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
31
Top-5 brand share
42%
Top 20: 94%
Top-5 click share
34%
Top 20: 84%
Open market
53%
- Dingion12%
- Sureio9%
- Hoteam9%
- Liliaafar7%
- Arturbo6%
- Yinkin5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +69.4% search growth over the last 90 days.Peak months: Jun, Aug · busiest ÷ quietest = 2.0×
Top pronoun pin search terms
- pronoun pins33K/yr
- pronoun pin9K/yr
- pronoun pins bulk5K/yr
- she her pronoun pin4K/yr
Top pronoun pin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dingion 120 Pcs Pronoun Badges Pins Gender Identity Pins Bulk Round They Them She Her He Him Cute Buttons for Shirt Clothes(Classic Style)
Dingion$14.594.7★205 rev
Liliaafar 520 Pcs Pronoun Badges Pins Buttons Gender Identity Pins and Stickers Labels He Him She Her They Them Pronoun for Gender Identity Parades and Celebrations
Liliaafar$16.055.0★3 rev
Arturbo Today Pronouns Are LGBTQ Rainbow Rotation NB Pride Gender Identity Spinning Genderfluid Pride Color Wheel Enamel Pronouns Pin Badges for Holiday Gifts Decoration
Arturbo$8.714.6★157 rev
Ferreve 48 Pcs Pronoun Badges Pins Gender Identity Pins Cute Animal Xe Xem Button Pin Wooden Multiple Colors Pronoun Pinback for Shirts Clothes
Ferreve$13.803.9★10 rev
Sureio 210 Pcs Pronoun Pins Button Pronoun Badges Pride Bulk Multiple Colors She Her He Him They Them Nonbinary Gender Identity Pins for Shirts Clothes LGBTQ Accessories (2 Pronouns)
Sureio$34.784.6★7 rev
Newest
by launch date
Hoteam 100/200/400 Pcs Pronoun Pins Gender Identity Pride Pins Bulk They Them Pronouns Badges Buttons Recognition Brooch Team Boy or Girl Badges for Party Conference Clothes Decor(Gradient Color 200)
Hoteam$27.137 rev
Liliaafar 520 Pcs Pronoun Badges Pins Buttons Gender Identity Pins and Stickers Labels He Him She Her They Them Pronoun for Gender Identity Parades and Celebrations
Liliaafar$16.053 rev
Anjulery Pronoun Enamel Pins Set of 12 Collectible Metal Lapel Pins for Backpacks Jackets Hats & More He/Him She/Her They/Them Pins Unique Gift for Pride Allies & Pin Collectors (Pronoun-B)
Anjulery$15.847 rev
Hoteam 100 Pronoun Badges Pins Tarot Style Gender Identity Pins Pronouns Recognition Brooch he/him She/her They/them Badges for Shirts Clothes
Hoteam$17.230 rev
Arturbo Today Pronouns Are LGBTQ Rainbow Rotation NB Pride Gender Identity Spinning Genderfluid Pride Color Wheel Enamel Pronouns Pin Badges for Holiday Gifts Decoration
Arturbo$8.71157 rev
Trending
90-day click momentumHoteam 100/200/400 Pcs Pronoun Pins Gender Identity Pride Pins Bulk They Them Pronouns Badges Buttons Recognition Brooch Team Boy or Girl Badges for Party Conference Clothes Decor(Gradient Color 200)
Hoteam$27.134.6★
Siifert 100pcs LGBTQ Pronoun Pins She They/he Him/they Them/she Her/he They Gender Identity Bulk Pin Black Cat with Knife Pride Pins Genderfluid Pin for Pride Parade Daily Wear Backpack Gifts Jacket
Siifert$36.215.0★
Hoteam 100 Pronoun Badges Pins Tarot Style Gender Identity Pins Pronouns Recognition Brooch he/him She/her They/them Badges for Shirts Clothes
Hoteam$17.230.0★
Sureio 210 Pcs Pronoun Pins Button Pronoun Badges Pride Bulk Multiple Colors She Her He Him They Them Nonbinary Gender Identity Pins for Shirts Clothes LGBTQ Accessories (2 Pronouns)
Sureio$34.784.6★
Sureio 210 Pcs Pronoun Pins Bulk Lgbtq Gender Identity Badges with Multiple Colors (she/her He/him They/them) Round Pin Buttons for Pride Shirts Backpacks & Events (3 Pronouns)
Sureio$35.904.7★
What buyers say about pronoun pin
What buyers praise and complain about, mined from review topics.What buyers love
“Overall it's a very good pin”
“reasonably durable”
“Great give away for LGBTQ events”
“Love frogs, love rainbows, love these pin designs”
“Perfect size”
“Metal backings, love it”
“colors even better in person”
What buyers complain about
“Too small”
“But Leaves holes in clothing”
“a bit expensive for all silicone backings”
“Not at all like the pictures”
“very hard to read”
“My only complaint is that some colours. notably the bisexual pride flag”
Top return reasons
Common questions
- Is pronoun pin profitable to sell on Amazon United States?
- The niche generates $21K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +69.4%. Flapen's verdict: Worth a look (62/100).
- How competitive is the pronoun pin niche?
- 28 brands and 31 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in pronoun pin?
- Top complaints mined from reviews: Size-Overall, Gap/Hole, Value For Money. The return rate is 0.7%.
- When does demand for pronoun pin peak?
- Demand peaks in Jun–Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the pronoun pin niche?
- Listings span $6.13–$88.10; the average listing price is $17.50 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.