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Promoted to Grandparents

Fail

Shoppers spend an estimated $56K a year here, so Promoted to Grandparents is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$56K/yr226K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
53%top-5 click share · 21 brands · 22 sellers

Flapen Score

Promoted to Grandparents against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Promoted to Grandparents is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Promoted to Grandparents market on Amazon at a glance

Shoppers on Amazon United States searched for Promoted to Grandparents 226K times last year and spent an estimated $56K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
1.7%
Market size, estimated
$56Ka year
Peak month
December1.9× the quietest month
Top search term
grandma announcement gifts26K searches a year

02 · Price

A sale here is worth $14.55.

Listings sell for $14.55 on average, from $5.56 to $25.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.55 that is $0 to $1K a year per listing.

Average price
$14.55under the $15 to $100 sweet spot
Price range
$5.56–$25.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #966 within Baby Boys. It carries 114 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#966in Baby Boys
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
114per listing
Listings tracked
32

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Promoted to Grandparents products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

22

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

53%

Top 20: 87%

Open market

25%

  • Brand 142%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Promoted to Grandparents search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Promoted to Grandparents search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grandma announcement gifts26K/yr
  • promoted to grandparents25K/yr
  • grandpa baby announcement24K/yr
  • youre going to be a grandma16K/yr
  • pregnancy announcement for grandpa15K/yr
  • grandpa announcement gifts15K/yr
  • first grandbaby announcement24K/yr
  • grandpa pregnancy announcement11K/yr
  • your going to be a grandma12K/yr
  • hi grandma pregnancy announcement12K/yr

Reviews and returns

What reviews say buyers love and hate about Promoted to Grandparents

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
40%of negative reviews mention “Smell”
1.8%of orders come back
“smells terrible”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Promoted to Grandparents questions

Answered from the same tracked data.