Prom Dresses Plus Size

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

394K

Growth, 90 days vs prior 90

-39.3%

Conversion, latest week

0.1%

Market size, estimated

$15Ka year

Peak month

March2.0× the quietest month

Top search term

plus size gowns and evening dresses44K searches a year

Listings sell for $54.14 on average, from $14.59 to $100.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $54.14 that is $0 to $5K a year per listing.

Average price

$54.14inside the $15 to $100 sweet spot

Price range

$14.59–$100.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

32.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #2,544 within Dresses. It carries 1,039 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

99%

Out of stock, average day

1.1%

Average rank

#2,544in Dresses

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

1,039per listing

Listings tracked

324

153 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

153

Successful launches

8Amazon's first-year sales bar

Average brand age

28 months