Prom Dresses

Shoppers searched for this 14.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $406K a year.

Searches, last 12 months

14.3M

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

0.0%

Market size, estimated

$406Ka year

Peak month

October2.0× the quietest month

Top search term

mother of the bride dresses2.3M searches a year

Listings sell for $71.21 on average, from $11.10 to $237.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $71.21 that is $0 to $7K a year per listing.

Average price

$71.21inside the $15 to $100 sweet spot

Price range

$11.10–$237.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

32.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #3,962 within Dresses. It carries 717 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

61%

Out of stock, average day

8.4%

Average rank

#3,962in Dresses

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

717per listing

Listings tracked

847

472 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

472

Successful launches

30Amazon's first-year sales bar

Average brand age

34 months