Princess Dress Up Clothes for Little Girls

Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

6.9M

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

1.1%

Market size, estimated

$1.8Ma year

Peak month

December3.3× the quietest month

Top search term

princess dress1.3M searches a year

Listings sell for $22.87 on average, from $9.08 to $41.92. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $22.87 that is $46K to $57K a year per listing.

Average price

$22.87inside the $15 to $100 sweet spot

Price range

$9.08–$41.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$46K–$57K

Returns

2.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #242 within Girls. It carries 4,671 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#242in Girls

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

4,671per listing

Listings tracked

59

16 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months