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Princess Dress for Women

Fail

An estimated 13.2% of orders come back, so Princess Dress for Women is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$81K/yr1.4M searches / yr
90-day growth
-9.6%search demand this quarter
Competition
29%top-5 click share · 45 brands · 53 sellers

Flapen Score

Princess Dress for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Princess Dress for Women is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Dress for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Princess Dress for Women 1.4M times last year and spent an estimated $81K. The top 5 brands take 48% of clicks. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
0.1%
Market size, estimated
$81Ka year
Peak month
October6.7× the quietest month
Top search term
princess dress for women241K searches a year

02 · Price

A sale here is worth $39.40.

Listings sell for $39.40 on average, from $6.59 to $168.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $39.40 that is $0 to $4K a year per listing.

Average price
$39.40inside the $15 to $100 sweet spot
Price range
$6.59–$168.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,722 within Dresses. It carries 2,857 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
94%
Out of stock, average day
4.2%
Average rank
#1,722in Dresses
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,857per listing
Listings tracked
71

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Princess Dress for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

53

Top-5 brand share

48%

Top 20: 81%

Top-5 click share

29%

Top 20: 59%

Open market

48%

  • Brand 116%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Princess Dress for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 6.7×

Search terms

Top Princess Dress for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess dress for women241K/yr
  • adult princess dress72K/yr
  • princess dress women72K/yr
  • adult princess costume67K/yr
  • princess dress adult52K/yr
  • disney princess costumes for women226K/yr
  • womens princess dress53K/yr
  • adult disney costumes97K/yr
  • princess dresses for women33K/yr
  • disney princess dress for women25K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Dress for Women

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Size-Overall”
13.2%of orders come back
“to short”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Princess Dress for Women questions

Answered from the same tracked data.