Princess Diaries Dress

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

2.3%

Market size, estimated

$114Ka year

Peak month

October29.7× the quietest month

Top search term

princess diaries costume118K searches a year

Listings sell for $27.55 on average, from $6.59 to $58.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $27.55 that is $3K to $7K a year per listing.

Average price

$27.55inside the $15 to $100 sweet spot

Price range

$6.59–$58.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

12.0%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #3,229 within Accessory Sets. It carries 973 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

19.0%

Average rank

#3,229in Accessory Sets

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

973per listing

Listings tracked

22

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months