Is princess cut earrings profitable to sell on Amazon United States?

The niche generates $92K/yr across 51 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the princess cut earrings niche?

28 brands and 36 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in princess cut earrings?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.8%.

What does it cost to enter the princess cut earrings niche?

Listings span $7.79–$305.67; the average listing price is $54.47 (sweet spot $15–$100). The average incumbent carries 948 reviews — the moat a new listing must climb.

princess cut earrings

Worth a look

Shows a sweet-spot price point ($54.47 avg), but a small market ($92K/yr) keeps it on the watch list.

Avg price

Great$54.47

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good947.8

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Price range

Okay$7.79–$305.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$92K

$92K/yr · 73K searches

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, princess cut earrings is a $92K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

princess cut earrings market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $82K–$109K; units × avg price
Conversion rate: 2.3%
Avg BSR: #2,275
Page quality: 0%
Prime: 90%
Sponsored: 98%
Out of stock: 0.8%
Avg brand age: 46 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

45%

Top 20: 93%

Top-5 click share

34%

Top 20: 70%

Open market

50%

Raneecoco13%
GEMQUEEN10%
MDFUN8%
Purbeaut7%
SMILEST6%
KRKC&CO KEEP REAL KEEP CHAMPION6%

Demand

Weekly Amazon search volume, last 28 weeks — -3.5% search growth over the last 90 days.

Open Trend

Top princess cut earrings search terms

square diamond earrings21K/yr +8.8%1.7% conv.
princess cut earrings24K/yr -5.9%1.9% conv.
princess cut diamond stud earrings7K/yr +41.3%0.8% conv.
princess cut diamond earrings10K/yr -32.2%0.3% conv.
princess cut stud earrings5K/yr +20.4%1.7% conv.
square diamond earrings for women3K/yr -48.7%2.0% conv.
princess cut earrings for women3K/yr -71.9%0.4% conv.

All search terms

Top princess cut earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GEMQUEEN Moissanite Earrings Studs for Men Women - 18K White Gold Plated Solid 925 Sterling Silver Stud Earring Mens Moissanite Jewelry Hypoallergenic for Sensitive Earrings Square Princess Cut 5mm

GEMQUEEN$28.744.3★121 rev

MDFUN 18K White Gold Plated Princess Cut Square Clear Cubic Zirconia Stud Earrings Set for Women Pack of 5 Pairs

MDFUN$15.304.6★9,699 rev

The Diamond Channel CERTIFIED 1 to 12 Carat LAB GROWN Princess-Cut Diamond Stud Earrings Round Cut 4 Prong Screw Back (F-G Color VS1-VS2 Eye Clean Clarity)

The Diamond Channel$282.344.5★43 rev

1 Pair Adabele Real 925 Sterling Silver Hypoallergenic 3mm/0.11 Carat Tiny Square Princess Stud Earrings Solitarie Cubic Zirconia CZ Imitation Diamond Gemstone Women Jewelry SSE84-3

Adabele$15.304.2★210 rev

SMILEST 1.6ct Moissanite Stud Earrings for Women Men Classic Solitaire Princess Cut Earring 925 Sterling Silver Moissanite Screw Back Earrings for Women Men Jewelry Gifts Hypoallergenic

SMILEST$73.614.2★625 rev

Newest

by launch date

Moissanite Stud Earrings 18K White Gold Plated Hypoallergenic Stud Earrings for Women Men 1.0CT*2 Round Moissanite Earrings Lab Created Diamond Stud Earrings D Color VVS1

JDNIONSIGN$21.21130 rev

5mo ago

Princess Collection - Everyday Im Sparkling - 22K Gold-Plated Solitaire Diamond-Like Cubic Zirconia Stud Earrings for Sensitive Ears (Square 6x6 mm (2.46 Carat/Pair))

Autumn Enchanted$52.3745 rev

6mo ago

2.00 Carat Lab Grown Diamond Square Stud Earrings for Women 14k White Gold I-J Color VS1-VS2 Clarity Martini Setting Push Back Closure (1)

TEENA GEMS$22.660 rev

6mo ago

GEMQUEEN Moissanite Earrings Studs for Men Women - 18K White Gold Plated Solid 925 Sterling Silver Stud Earring Mens Moissanite Jewelry Hypoallergenic for Sensitive Earrings Square Princess Cut 5mm

GEMQUEEN$28.74121 rev

9mo ago

Princess Cut Square CZ Stud Earrings Flat Back Screw Back Small Silver Clear Cubic Zirconia Studs Earrings Set for Women Men Pack of 5 Pairs (3-4-5-6-7mm)

Purbeaut$9.08430 rev

1y ago

What buyers say about princess cut earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality earrings”

Size-Overall16%

“fit well”

Value For Money11%

“affordable”

Brightness/Shine/Glow10%

“they are so bright”

Comfort-Overall8%

“They are comfortable”

Color7%

“These are pretty”

Precious Gemstone5%

“Fantastic deal for beautiful diamonds”

Advertised Vs Actual Product4%

“As described”

Shape/Style3%

“They look beautiful”

Durability2%

“quality durability”

What buyers complain about

Size-Overall25%

“They are bigger than I expected”

Quality-Overall16%

“Bad quality”

Durability8%

“Came broken”

Allergies6%

“These made them ache and feel infected”

Value For Money6%

“cheaper”

Ease Of Use5%

“They twist on so that makes it a little difficult to get on”

Brightness/Shine/Glow4%

“do end up loosing their shine after awhile”

Color3%

“But not worth the turning green part”

Ease Of Cleaning2%

“the earrings are dirty”

Precious Gemstone2%

“The diamonds fell out”

Top return reasons

Size-Overall70%

Advertised Vs Actual Product7%

Quality-Overall5%

Metal Authenticity3%

Shape/Style3%

Defective Material/Parts2%

Wrong Dimensions2%

Brightness/Shine/Glow2%

Value For Money1%

Functionality-Overall1%

Common questions

Is princess cut earrings profitable to sell on Amazon United States?: The niche generates $92K/yr across 51 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the princess cut earrings niche?: 28 brands and 36 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in princess cut earrings?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.8%.
What does it cost to enter the princess cut earrings niche?: Listings span $7.79–$305.67; the average listing price is $54.47 (sweet spot $15–$100). The average incumbent carries 948 reviews — the moat a new listing must climb.