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Princess Cape

Fail

Shoppers spend an estimated $39K a year here, so Princess Cape is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$39K/yr131K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
37%top-5 click share · 31 brands · 36 sellers

Flapen Score

Princess Cape against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Princess Cape is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Cape market on Amazon at a glance

Shoppers on Amazon United States searched for Princess Cape 131K times last year and spent an estimated $39K. The top 5 brands take 49% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
1.8%
Market size, estimated
$39Ka year
Peak month
December3.4× the quietest month
Top search term
princess cape43K searches a year

02 · Price

A sale here is worth $16.72.

Listings sell for $16.72 on average, from $8.08 to $31.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.72 that is $0 to $2K a year per listing.

Average price
$16.72inside the $15 to $100 sweet spot
Price range
$8.08–$31.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #502 within Girls. It carries 1,338 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#502in Girls
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,338per listing
Listings tracked
48

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Princess Cape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

36

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

37%

Top 20: 76%

Open market

45%

  • Brand 113%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Princess Cape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Princess Cape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess cape43K/yr
  • girls cape14K/yr
  • princess cape for girls 4-611K/yr
  • princess capes7K/yr
  • dress up cape8K/yr
  • dress up capes for toddlers7K/yr
  • princess cloak6K/yr
  • toddler capes girls age 2-45K/yr
  • dress up capes5K/yr
  • cape for girls5K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Cape

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Not quality set”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Princess Cape questions

Answered from the same tracked data.