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Prime Shopping Online

Fail

Buyers convert on only 0.3% of searches, so Prime Shopping Online is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$166K/yr3.9M searches / yr
90-day growth
-7.5%search demand this quarter
Competition
63%top-5 click share · 13 brands · 44 sellers

Flapen Score

Prime Shopping Online against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Prime Shopping Online is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prime Shopping Online market on Amazon at a glance

Shoppers on Amazon United States searched for Prime Shopping Online 3.9M times last year and spent an estimated $166K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Oct–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
0.3%
Market size, estimated
$166Ka year
Peak month
August2.6× the quietest month
Top search term
online shopping3.5M searches a year

02 · Price

A sale here is worth $16.35.

Listings sell for $16.35 on average, from $7.52 to $50.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.35 that is $4K to $8K a year per listing.

Average price
$16.35inside the $15 to $100 sweet spot
Price range
$7.52–$50.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #484 within Lingerie. It carries 9,778 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#484in Lingerie
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
9,778per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Prime Shopping Online products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

44

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

20%

  • Brand 131%
  • Brand 217%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 64%

Demand

Prime Shopping Online search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Prime Shopping Online search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • online shopping3.5M/yr
  • prime shopping online119K/yr
  • online shopping for women53K/yr
  • always discreet pads 745K/yr
  • onlineshopping15K/yr
  • amazon prime online shopping16K/yr
  • shopping online18K/yr
  • always discreet 77K/yr
  • always 74K/yr
  • online shopping prime5K/yr

Reviews and returns

What reviews say buyers love and hate about Prime Shopping Online

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Order larger”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Prime Shopping Online questions

Answered from the same tracked data.