Prime Shopping Online
FailBuyers convert on only 0.3% of searches, so Prime Shopping Online is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $166K/yr3.9M searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 44 sellers
Flapen Score
Prime Shopping Online against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Prime Shopping Online is stronger. Inside it, weaker.
Market
The Prime Shopping Online market on Amazon at a glance
Shoppers on Amazon United States searched for Prime Shopping Online 3.9M times last year and spent an estimated $166K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Oct–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $166Ka year
- Peak month
- August2.6× the quietest month
- Top search term
- online shopping3.5M searches a year
02 · Price
A sale here is worth $16.35.
Listings sell for $16.35 on average, from $7.52 to $50.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.35 that is $4K to $8K a year per listing.
- Average price
- $16.35inside the $15 to $100 sweet spot
- Price range
- $7.52–$50.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #484 within Lingerie. It carries 9,778 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #484in Lingerie
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 9,778per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Prime Shopping Online products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LetsJoli Jelly Bras for Women Supportive Wireless Push Up Bra Full Coverage No Underwire Seamless Plus Size for Older WomenBlack XL
- Price
- $19.53
- Rating
- 4.1/5
- Reviews
- 16,468
- Age
- 1y ago

3/4 Length Sleeve Womens Tops V Neck Striped Shirt Womens Clothing Work Blouses Loose Fit Dressy Business Casual Outfits Plus Size Fall Fashion Deals XXL
- Price
- $9.25
- Rating
- 4.4/5
- Reviews
- 1,028
- Age
- 9mo ago

TAOHUADAO Womens Summer 2 Piece Pajama Sets Short Sleeve Pleated Tunic Tops with Comfy Shorts Lounge Sleepwear Ladies Pjs Sets with Pockets XL Mint Green
- Price
- $13.62
- Rating
- 4.7/5
- Reviews
- 3,071
- Age
- 4y ago

Always Discreet Adult Incontinence Pads for Women Drier 7 Drop Long Length Ultra Absorbency Pads for Bladder Control Management Bladder Leaks Overnight & Postpartum Pads 104ct
- Price
- $50.21
- Rating
- 4.4/5
- Reviews
- 4,286
- Age
- 2y ago

Amazon Essentials Womens Fleece Hooded Tunic Sweatshirt with Kangaroo Pocket and Side Slits Grey Heather XX-Large
- Price
- $15.55
- Rating
- 4.4/5
- Reviews
- 4,739
- Age
- 4y ago
Trending
estimated 90-day click momentum
MixShe Womens Color Block Tops Short Sleeve Button Asymmetrical Casual Crewneck Pullover Shirts Light Grey Medium
- Price
- $7.52
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 7mo ago

Amazon Essentials Womens Fleece Hooded Tunic Sweatshirt with Kangaroo Pocket and Side Slits Grey Heather XX-Large
- Price
- $15.55
- Rating
- 4.4/5
- Reviews
- 4,739
- Age
- 4y ago

Amazon Essentials Womens Sherpa-Lined Fleece Full-Zip Hooded Jacket Off-white Large
- Price
- $21.69
- Rating
- 4.6/5
- Reviews
- 10,265
- Age
- 5y ago

3/4 Length Sleeve Womens Tops V Neck Striped Shirt Womens Clothing Work Blouses Loose Fit Dressy Business Casual Outfits Plus Size Fall Fashion Deals XXL
- Price
- $9.25
- Rating
- 4.4/5
- Reviews
- 1,028
- Age
- 9mo ago

TAOHUADAO Womens Summer 2 Piece Pajama Sets Sleeveless Pleated Tunic Tops with Comfy Shorts Lounge Sleepwear Ladies Pjs Sets with Pockets XL Floral White
- Price
- $14.00
- Rating
- 4.7/5
- Reviews
- 4,123
- Age
- 4y ago
Newest
by launch date
MixShe Womens Color Block Tops Short Sleeve Button Asymmetrical Casual Crewneck Pullover Shirts Light Grey Medium
- Price
- $7.52
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 7mo ago

3/4 Length Sleeve Womens Tops V Neck Striped Shirt Womens Clothing Work Blouses Loose Fit Dressy Business Casual Outfits Plus Size Fall Fashion Deals XXL
- Price
- $9.25
- Rating
- 4.4/5
- Reviews
- 1,028
- Age
- 9mo ago

XIEERDUO Womens 3/4 Length Sleeve Boho Tops Summer School Teacher Outfits Early Spring Clothes Fashion Clothing Beach Vacation Women Blouses F-Vintage Boho L
- Price
- $10.34
- Rating
- 4.5/5
- Reviews
- 1,640
- Age
- 1y ago

Zeagoo bestselling items for elderly Blouses For Women O Neck T-Shirt Casual 3/4 Sleeve Tee Tops For Spring Summer Spring Womens Business Clothing Blue
- Price
- $13.17
- Rating
- 4.5/5
- Reviews
- 3,964
- Age
- 1y ago

Always Discreet Adult Incontinence Pads for Women Drier 7 Drop Long Length Ultra Absorbency Pads for Bladder Control Management Bladder Leaks Overnight & Postpartum Pads 42ct
- Price
- $22.28
- Rating
- 4.4/5
- Reviews
- 4,286
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
44
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
20%
- LetsJoli31%
- XIEERDUO17%
- TAOHUADAO10%
- Always Discreet9%
- Amazon Essentials9%
- Hanes4%
Demand
Prime Shopping Online search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Prime Shopping Online search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- online shopping3.5M/yr
- prime shopping online119K/yr
- online shopping for women53K/yr
- always discreet pads 745K/yr
- onlineshopping15K/yr
- amazon prime online shopping16K/yr
- shopping online18K/yr
- always discreet 77K/yr
- always 74K/yr
- online shopping prime5K/yr
Reviews and returns
What reviews say buyers love and hate about Prime Shopping Online
We read the reviews and the return reasons for every product selling here.
“Order larger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prime Shopping Online questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









