Prime Day 2026

Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

686K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

0.3%

Market size, estimated

$21Ka year

Top search term

prime day 2026638K searches a year

Listings sell for $12.02 on average, from $3.68 to $26.37. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $12.02 that is $0 to $1K a year per listing.

Average price

$12.02under the $15 to $100 sweet spot

Price range

$3.68–$26.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,861 within Lingerie. It carries 6,071 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

93%

Out of stock, average day

2.8%

Average rank

#1,861in Lingerie

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

6,071per listing

Listings tracked

44

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months