Skip to content

Pride Pins

Pass

Pride Pins scores 65 out of 100, a Pass. Shoppers spend an estimated $82K a year here, search demand grew +165.9% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +20 vs the category median of 45
Market size
$82K/yr265K searches / yr
90-day growth
+165.9%search demand this quarter
Competition
28%top-5 click share · 53 brands · 57 sellers

Flapen Score

Pride Pins against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pride Pins is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pride Pins market on Amazon at a glance

Shoppers on Amazon United States searched for Pride Pins 265K times last year and spent an estimated $82K. The top 5 brands take 39% of clicks. Demand peaks in Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +165.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
+165.9%
Conversion, latest week
2.9%
Market size, estimated
$82Ka year
Peak month
June6.0× the quietest month
Top search term
pride pins100K searches a year

02 · Price

A sale here is worth $10.52.

Listings sell for $10.52 on average, from $3.97 to $26.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.52 that is $1K to $3K a year per listing.

Average price
$10.52under the $15 to $100 sweet spot
Price range
$3.97–$26.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #33,208 within Accessories. It carries 136 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
99%
Out of stock, average day
3.2%
Average rank
#33,208in Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
136per listing
Listings tracked
74

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pride Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

53 rising

Sellers

57

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

28%

Top 20: 62%

Open market

56%

  • Brand 111%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Pride Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 6.0×

Search terms

Top Pride Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pride pins100K/yr
  • pride pin45K/yr
  • lgbtq pins28K/yr
  • pride pins bulk11K/yr
  • rainbow pin21K/yr
  • pride buttons9K/yr
  • rainbow pins9K/yr
  • pride flag pin7K/yr
  • gay pin9K/yr
  • gay pins7K/yr

Reviews and returns

What reviews say buyers love and hate about Pride Pins

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Kinda small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pride Pins questions

Answered from the same tracked data.