Is pride pins profitable to sell on Amazon United States?

The niche generates $82K/yr across 74 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +165.9%. Flapen's verdict: Worth a look (65/100).

How competitive is the pride pins niche?

53 brands and 57 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in pride pins?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.

When does demand for pride pins peak?

Demand peaks in Jun; the busiest month runs 6.0× the quietest.

What does it cost to enter the pride pins niche?

Listings span $3.97–$26.55; the average listing price is $10.52 (sweet spot $15–$100). The average incumbent carries 136 reviews — the moat a new listing must climb.

pride pins

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Incredible+165.9%

90-day search growth — must beat 0% to launch

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Review moat

Great135.65

avg incumbent reviews — the moat a new listing must climb

Competition

Great28%

top-5 click share — an open shelf

Price range

Good$3.97–$26.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.52

avg listing price — sweet spot $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$82K

$82K/yr · 265K searches

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, pride pins is a $82K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jun. Verdict: Worth a look — 65/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

pride pins market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $105K–$132K; units × avg price
Conversion rate: 2.9%
Avg BSR: #33,208
Page quality: 0%
Prime: 99%
Sponsored: 95%
Out of stock: 3.2%
Avg brand age: 33 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

53 rising

Sellers

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

28%

Top 20: 62%

Open market

56%

DTOFOOT11%
MIDLE8%
SANNIX8%
SEPGLITTER6%
YYDSPin6%
YJ PREMIUMS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +165.9% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 6.0×

Open Trend

Top pride pins search terms

pride pins100K/yr +281.2%4.4% conv.
pride pin45K/yr +231.7%4.4% conv.
lgbtq pins28K/yr +2.3%2.7% conv.
pride pins bulk11K/yr +443.7%3.6% conv.
rainbow pin21K/yr +46.4%2.9% conv.
pride buttons9K/yr +474.2%4.0% conv.
rainbow pins9K/yr +79.0%3.4% conv.
pride flag pin7K/yr +97.8%4.3% conv.
gay pin9K/yr +18.8%2.0% conv.
gay pins7K/yr +80.1%2.1% conv.

All search terms

Top pride pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Pcs Progress Pride Lapel Pins Bulk- LGBT Transgender Rainbow Lesbian Bisexual Gay Progressive Pin Brooch Badge for Men Women Clothes Bags Hats

MIDLE$7.034.8★216 rev

SANNIX 60Pcs Pride Pins Rainbow Pins Bulk Enamel LGBTQ Lapel Pin Gay Pride Heart Flag Brooch Pin for Clothes Bags Hats Accessories 20 Styles

SANNIX$14.734.6★807 rev

DTOFOOT 36 Pcs Pride Enamel Pins Bulk Rainbow LGBT Lapel Pins Gay Pride Heart Flag Brooch Pins Badge for Clothes Bags Backpack Hat Jacket Decoration

DTOFOOT$12.114.6★578 rev

Pride Pins LGBTQ LGBT Rainbow Progress Flag Enamel Pin Button for Backpack Lanyards Jewelry Gay Bi Queer Lesbian Trans Transgender Love is Love Ally Goose Frog Flower Heart Bulk Accessories

YJ PREMIUMS$10.744.7★44 rev

metal rectangular Progress Pride Pin Rainbow Gay Flag LGBTQ Inclusive Progressive Lapel Pins for clothing Backpack decoration Pride Month Accessories Gift Bulk (25)

CINFAC$8.414.9★68 rev

Newest

by launch date

60 PCS Pride Acrylic Pins Bulk Rainbow LGBT Lapel Pins Gay Badges for Pride Month Accessories Bags Hats Jackets LGBT Gifts (60 Styles)

xckbb$10.977 rev

3mo ago

48 Pcs Pride Rainbow Button Pins Bulk 24 Styles Large Size LGBTQ Badges Pride Accessories for ParadesGay Rainbow Party Favors Supplies Gifts Clothes Bags Backpack Hat Jacket Decoration

Sesunbla$11.888 rev

3mo ago

CDTRYLXKJ Pride Pins Rainbow LGBTQ Pins Bulk LGBT Enamel Brooch Pin for Clothes Bags Hats Accessories Lesbian Bisexual Gay Pride Ally Pin Rainbow Accessories-cat

CDTRYLXKJ$6.5722 rev

5mo ago

Landical 60 Pcs Pride Pins Bulk Rainbow LGBTQ You Are Safe with Me Enamel Lapel Pins for Clothes Ties Bags Hats Accessories

Landical$25.257 rev

10mo ago

12-Pack Pride Enamel Pins Set with Rainbow Flags Animals and LGBTQ+ Symbols Cute Collectible Metal Lapel Pins for Backpacks Bags Jackets Gifts (Pride-D)

Anjulery$18.873 rev

1y ago

What buyers say about pride pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Loved them great variety”

Color14%

“Beautiful Colors”

Value For Money8%

“Worth it”

Advertised Vs Actual Product7%

“Just as advertised”

Size-Overall6%

“Good size”

Design-Overall5%

“The designs are incredibly cute”

Durability4%

“reasonably durable”

Gifting Purpose4%

“These pins also make excellent gifts”

Shape/Style3%

“a pride of pretty pins”

Touch/Button Controls3%

“Loved these buttons”

What buyers complain about

Size-Overall25%

“Kinda small”

Quality-Overall10%

“Poor quality”

Durability9%

“The pin backing broke instantly”

Locking Mechanism8%

“Mechanical latch is horrible”

Strength7%

“Only thing I don't like is that the backs are not very strong”

Color4%

“Wrong color patterns”

Material Quality4%

“although there are some plastic versions that seem a little lesser”

Add-Ons/Attachments4%

“the backs don't always stay attached on some”

Advertised Vs Actual Product3%

“Not all pins. Described as pin set but the big rainbow mood one is a broach.”

Functionality-Overall3%

“NOT ONE IN 30 WORKED”

Top return reasons

Size-Overall42%

Quality-Overall11%

Advertised Vs Actual Product8%

Defective Material/Parts7%

Material Quality5%

Add-Ons/Attachments4%

Value For Money4%

Functionality-Overall4%

Fastener Quality3%

Color3%

Common questions

Is pride pins profitable to sell on Amazon United States?: The niche generates $82K/yr across 74 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +165.9%. Flapen's verdict: Worth a look (65/100).
How competitive is the pride pins niche?: 53 brands and 57 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in pride pins?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.
When does demand for pride pins peak?: Demand peaks in Jun; the busiest month runs 6.0× the quietest.
What does it cost to enter the pride pins niche?: Listings span $3.97–$26.55; the average listing price is $10.52 (sweet spot $15–$100). The average incumbent carries 136 reviews — the moat a new listing must climb.