Preppy Clothes

Shoppers searched for this 6.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months

6.7M

Growth, 90 days vs prior 90

+4.4%

Conversion, latest week

0.1%

Market size, estimated

$125Ka year

Peak month

June4.4× the quietest month

Top search term

shirts for teens805K searches a year

Listings sell for $18.50 on average, from $2.62 to $37.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.50 that is $0 to $2K a year per listing.

Average price

$18.50inside the $15 to $100 sweet spot

Price range

$2.62–$37.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #1,104 within Tanks & Camis. It carries 837 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

1.3%

Average rank

#1,104in Tanks & Camis

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

837per listing

Listings tracked

245

84 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

84

Successful launches

11Amazon's first-year sales bar

Average brand age

31 months